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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 As computer use becomes more common, the need for security is more common than ever. One of the greatest security threats in the online world is computer hacking. Computer hacking is the unauthorized access to a computer or network of computers. Hackers are people who illegally enter systems. They may alter or delete information, steal private information, or spread viruses that can damage or destroy files. But how exactly can a hacker get into a system to do these things? Most hackers use information called protocols that are built into computer software. These protocols allow computer to interact with one another. Protocols are sort of like computer police officers. When a computer connects to another system, the protocols check to see if the access is valid. The protocols can also determine how much information can be shared between the two systems. Hackers can manipulate the protocols to get unlimited access to a computer system. In fact, just the act of entering a computer network is considered hacking. This is commonly called passive hacking. Passive hackers get a rush from just being able to access a challenging system like a bank or military network. Another kind of hacker tries to do damage to a system. After hacking into systems, these hackers release viruses or alter, delete, or take information. Known as active hackers, they are, by far, the more dangerous of the two. The easiest way to protect a system is with a good password. Long and unusual passwords are harder for hackers to guess. For even greater security, some online services now use “password-plus” systems. In this case, users first put in a password and then put in a second code that changes after the user accesses the site. Users either have special cards or devices that show them the new code to use the next time. Even if a hacker steals the password, they won’t have the code. Or if the hacker somehow gets the code, they still don’t know the passwordWhy are active hackers probably considered more dangerous than passive ones?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 As computer use becomes more common, the need for security is more common than ever. One of the greatest security threats in the online world is computer hacking. Computer hacking is the unauthorized access to a computer or network of computers. Hackers are people who illegally enter systems. They may alter or delete information, steal private information, or spread viruses that can damage or destroy files. But how exactly can a hacker get into a system to do these things? Most hackers use information called protocols that are built into computer software. These protocols allow computer to interact with one another. Protocols are sort of like computer police officers. When a computer connects to another system, the protocols check to see if the access is valid. The protocols can also determine how much information can be shared between the two systems. Hackers can manipulate the protocols to get unlimited access to a computer system. In fact, just the act of entering a computer network is considered hacking. This is commonly called passive hacking. Passive hackers get a rush from just being able to access a challenging system like a bank or military network. Another kind of hacker tries to do damage to a system. After hacking into systems, these hackers release viruses or alter, delete, or take information. Known as active hackers, they are, by far, the more dangerous of the two. The easiest way to protect a system is with a good password. Long and unusual passwords are harder for hackers to guess. For even greater security, some online services now use “password-plus” systems. In this case, users first put in a password and then put in a second code that changes after the user accesses the site. Users either have special cards or devices that show them the new code to use the next time. Even if a hacker steals the password, they won’t have the code. Or if the hacker somehow gets the code, they still don’t know the passwordWhat is not considered hacking?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 As computer use becomes more common, the need for security is more common than ever. One of the greatest security threats in the online world is computer hacking. Computer hacking is the unauthorized access to a computer or network of computers. Hackers are people who illegally enter systems. They may alter or delete information, steal private information, or spread viruses that can damage or destroy files. But how exactly can a hacker get into a system to do these things? Most hackers use information called protocols that are built into computer software. These protocols allow computer to interact with one another. Protocols are sort of like computer police officers. When a computer connects to another system, the protocols check to see if the access is valid. The protocols can also determine how much information can be shared between the two systems. Hackers can manipulate the protocols to get unlimited access to a computer system. In fact, just the act of entering a computer network is considered hacking. This is commonly called passive hacking. Passive hackers get a rush from just being able to access a challenging system like a bank or military network. Another kind of hacker tries to do damage to a system. After hacking into systems, these hackers release viruses or alter, delete, or take information. Known as active hackers, they are, by far, the more dangerous of the two. The easiest way to protect a system is with a good password. Long and unusual passwords are harder for hackers to guess. For even greater security, some online services now use “password-plus” systems. In this case, users first put in a password and then put in a second code that changes after the user accesses the site. Users either have special cards or devices that show them the new code to use the next time. Even if a hacker steals the password, they won’t have the code. Or if the hacker somehow gets the code, they still don’t know the passwordWhat do hackers do to get into a computer?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 As computer use becomes more common, the need for security is more common than ever. One of the greatest security threats in the online world is computer hacking. Computer hacking is the unauthorized access to a computer or network of computers. Hackers are people who illegally enter systems. They may alter or delete information, steal private information, or spread viruses that can damage or destroy files. But how exactly can a hacker get into a system to do these things? Most hackers use information called protocols that are built into computer software. These protocols allow computer to interact with one another. Protocols are sort of like computer police officers. When a computer connects to another system, the protocols check to see if the access is valid. The protocols can also determine how much information can be shared between the two systems. Hackers can manipulate the protocols to get unlimited access to a computer system. In fact, just the act of entering a computer network is considered hacking. This is commonly called passive hacking. Passive hackers get a rush from just being able to access a challenging system like a bank or military network. Another kind of hacker tries to do damage to a system. After hacking into systems, these hackers release viruses or alter, delete, or take information. Known as active hackers, they are, by far, the more dangerous of the two. The easiest way to protect a system is with a good password. Long and unusual passwords are harder for hackers to guess. For even greater security, some online services now use “password-plus” systems. In this case, users first put in a password and then put in a second code that changes after the user accesses the site. Users either have special cards or devices that show them the new code to use the next time. Even if a hacker steals the password, they won’t have the code. Or if the hacker somehow gets the code, they still don’t know the passwordWhat is the main idea of this reading?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29 Prime Minister Nguyen Xuan Phuc has delivered Vietnam’s strong message, aspiration, and determination to become a “country of renovation and creativity” and an economy with globally extensive (25) _______ when engaging in every activity of the World Economic Forum (WEF) 2019 in Davos, Switzerland. He participated in 37 activities where he and heads of State and Government leaders of 50 countries and executives from (26) _______ groups around the globe discussed and dialogued matters relating to the forum’s theme “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution”. Prime Minister Phuc said the Fourth Industrial Revolution is “knocking” on every enterprise and bringing profound changes that no country can be an outsider, and (27) ______ Vietnam’s wish to become one of the passengers at the (28) ________ of the Industry 4.0 train, and enthusiastically work with other countries to build a wealthy world. In Davos, PM Phuc and WEF President Borge Brende had a dialogue themed “Vietnam and the World”, which is the first-ever event on Vietnam held by the WEF. Through the dialogue, PM Phuc conveyed strong messages about Vietnam’s development and international integration, asserting that (29) _______ the current circumstance, Vietnam has maintained an economic growth and socio-political stability that demonstrates itself a reliable destination for foreign investors coming to do business
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29 Prime Minister Nguyen Xuan Phuc has delivered Vietnam’s strong message, aspiration, and determination to become a “country of renovation and creativity” and an economy with globally extensive (25) _______ when engaging in every activity of the World Economic Forum (WEF) 2019 in Davos, Switzerland. He participated in 37 activities where he and heads of State and Government leaders of 50 countries and executives from (26) _______ groups around the globe discussed and dialogued matters relating to the forum’s theme “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution”. Prime Minister Phuc said the Fourth Industrial Revolution is “knocking” on every enterprise and bringing profound changes that no country can be an outsider, and (27) ______ Vietnam’s wish to become one of the passengers at the (28) ________ of the Industry 4.0 train, and enthusiastically work with other countries to build a wealthy world. In Davos, PM Phuc and WEF President Borge Brende had a dialogue themed “Vietnam and the World”, which is the first-ever event on Vietnam held by the WEF. Through the dialogue, PM Phuc conveyed strong messages about Vietnam’s development and international integration, asserting that (29) _______ the current circumstance, Vietnam has maintained an economic growth and socio-political stability that demonstrates itself a reliable destination for foreign investors coming to do business
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29 Prime Minister Nguyen Xuan Phuc has delivered Vietnam’s strong message, aspiration, and determination to become a “country of renovation and creativity” and an economy with globally extensive (25) _______ when engaging in every activity of the World Economic Forum (WEF) 2019 in Davos, Switzerland. He participated in 37 activities where he and heads of State and Government leaders of 50 countries and executives from (26) _______ groups around the globe discussed and dialogued matters relating to the forum’s theme “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution”. Prime Minister Phuc said the Fourth Industrial Revolution is “knocking” on every enterprise and bringing profound changes that no country can be an outsider, and (27) ______ Vietnam’s wish to become one of the passengers at the (28) ________ of the Industry 4.0 train, and enthusiastically work with other countries to build a wealthy world. In Davos, PM Phuc and WEF President Borge Brende had a dialogue themed “Vietnam and the World”, which is the first-ever event on Vietnam held by the WEF. Through the dialogue, PM Phuc conveyed strong messages about Vietnam’s development and international integration, asserting that (29) _______ the current circumstance, Vietnam has maintained an economic growth and socio-political stability that demonstrates itself a reliable destination for foreign investors coming to do business
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29 Prime Minister Nguyen Xuan Phuc has delivered Vietnam’s strong message, aspiration, and determination to become a “country of renovation and creativity” and an economy with globally extensive (25) _______ when engaging in every activity of the World Economic Forum (WEF) 2019 in Davos, Switzerland. He participated in 37 activities where he and heads of State and Government leaders of 50 countries and executives from (26) _______ groups around the globe discussed and dialogued matters relating to the forum’s theme “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution”. Prime Minister Phuc said the Fourth Industrial Revolution is “knocking” on every enterprise and bringing profound changes that no country can be an outsider, and (27) ______ Vietnam’s wish to become one of the passengers at the (28) ________ of the Industry 4.0 train, and enthusiastically work with other countries to build a wealthy world. In Davos, PM Phuc and WEF President Borge Brende had a dialogue themed “Vietnam and the World”, which is the first-ever event on Vietnam held by the WEF. Through the dialogue, PM Phuc conveyed strong messages about Vietnam’s development and international integration, asserting that (29) _______ the current circumstance, Vietnam has maintained an economic growth and socio-political stability that demonstrates itself a reliable destination for foreign investors coming to do business
Read the following passage and mark the letter A, B, C, or D on your answer sheet to choose the word or phrase that best fits each of the numbered blanks from 25 to 29 Prime Minister Nguyen Xuan Phuc has delivered Vietnam’s strong message, aspiration, and determination to become a “country of renovation and creativity” and an economy with globally extensive (25) _______ when engaging in every activity of the World Economic Forum (WEF) 2019 in Davos, Switzerland. He participated in 37 activities where he and heads of State and Government leaders of 50 countries and executives from (26) _______ groups around the globe discussed and dialogued matters relating to the forum’s theme “Globalization 4.0: Shaping a Global Architecture in the Age of the Fourth Industrial Revolution”. Prime Minister Phuc said the Fourth Industrial Revolution is “knocking” on every enterprise and bringing profound changes that no country can be an outsider, and (27) ______ Vietnam’s wish to become one of the passengers at the (28) ________ of the Industry 4.0 train, and enthusiastically work with other countries to build a wealthy world. In Davos, PM Phuc and WEF President Borge Brende had a dialogue themed “Vietnam and the World”, which is the first-ever event on Vietnam held by the WEF. Through the dialogue, PM Phuc conveyed strong messages about Vietnam’s development and international integration, asserting that (29) _______ the current circumstance, Vietnam has maintained an economic growth and socio-political stability that demonstrates itself a reliable destination for foreign investors coming to do business
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersWhich of the following can be inferred about pricing and advertising?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersHow do companies determine the price they charge for a product?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersWhich of the following is true about the effect of higher-priced ad campaign?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersAccording to the passage, which of the following is NOT true about the coffee chain’s price increase
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersWhich of the following can the inferred from paragraph 3?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersWhich of the following is NOT true about the perceived value of a product?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersThe author uses the chain of coffee shops as an example of _____.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 35 to 42 THE INFLUENCE OF ADVERTISING ON PRICING Advertising makes an immense difference in the popularity of a product. Studies have shown that consumers usually pay more for advertised products than non-advertised products. As a result, the marketing and advertising industry is a multibillion-dollar-a-year business. Local commercials can cost as little as several hundred dollars to products, while national companies have been known to spend hundreds of thousands of dollars on a single commercial. Interestingly, the source of these expensive commercials is the consumers who view the advertisements from the comfort of their living room. Companies influence the prices that consumers pay in two ways. When consumers purchase any products, they are obviously paying for the cost of manufacturing the product. However, they are also paying for the advertising campaign devised to convince consumers to buy the product. The more costly the advertising campaign, the higher the price paid by consumers. Companies are allowed to set these high prices because consumers have shown that they will continue to pay them. For instance, a multinational chain of coffee shops significantly raised its prices a few years ago, due in no small part to an expensive national advertising campaign. While regular customers noticed and were not fond of the hike, one was quoted as saying, “I doubt it will make an impact [on consumers]. It won’t change my habit.” Indeed, it did not, the company experienced record sales in spite of the fact its prices were higher than its competitors’. Another way advertising tends to affect product pricing is seen in the arena of perceived value to the consumers. The perceived value is the worth that consumers assign to a product. Studies show that often the advertising for a product determines its value more than the quality or necessity of the product itself. One way a company may take advantage of this perceived value is by running commercials during prime time. These ads are usually much more expensive than others. For example, a national commercial that ran during a popular American show cost close to $745,000 to run for thirty seconds. If people watching the show perceive that the product is more valuable simply because it was advertised during prime time, they are often willing to pay higher prices. So, whether it is seen in the cost of the commercials or the advertiser-assigned value, it is obvious that advertising drives product pricing and directly affects consumersThe author mentions commercials running during prime time in order to ____.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 30 to 34 In general, the influence of Anglo patrons has been much less pronounced on Hispanic arts than on American Indian arts. The Hispanic crafts revival was confined to a much shorter period of time, beginning in the early 1920's, reaching its peak in the late 1930's, and dying down by the Second World War, less than 20 years. During this period, in spite of the enthusiasm of the wealthy Anglo patrons in northern New Mexico, Hispanic crafts never "caught on" nationally in the way American Indian crafts did. Interest was fairly well limited to the Southwest and Southern California, the areas in which the adobe hacienda revival was taking place. The major interest in Hispanic crafts was as furnishings for these comfortable Southwestern-style adobe homes. These crafts were not, as were American Indian crafts viewed as valuable art objects in themselves purchased with an eye for speculation. Hispanic arts to, a great degree have been ignored by the speculative Anglo art market. A beneficial consequence of this oversight is that the artisans have been freer to work according to their own standards and within their own traditions. Their work has not been "emptied of previous vital meanings" and become a meaningless revival. as has so much ethnic art of this day. Rather it has remained as an object of cultural pride and identity and not simply the product of the tastes and demands of the art market. Which of the following places is NOT mentioned in the passage as a place in which Hispanic crafts were popular?
