Câu hỏi:
18/03/2020 2,107Read the following passage and mark the letter A, B, c, or D on your answer sheet to indicate the correct answer to each of the questions.
The lack of printing regulations and the unenforceability of British copyright law in the American colonies made it possible for colonial printers occasionally to act as publishers. Although they rarely undertook major publishing project because it was difficult to sell books as cheaply as they could be imported from Europe, printers in Philadelphia did publish work that required only small amounts of capital, paper, and type. Broadsides could be published with minimal financial risk. Consisting of only one sheet of paper and requiring small amounts of type, broadsides involved lower investments of capital than longer works. Furthermore, the broadside format lent itself to subjects of high, if temporary, interest, enabling them to meet with ready sale. If the broadside printer miscalculated, however, and produced a sheet that did not sell, it was not likely to be a major loss, and the printer would know this immediately, there would be no agonizing wait with large amounts of capital tied up, books gathering dust on the shelves’ and creditors impatient for payment.
In addition to broadsides, books and pamphlets, consisting mainly of political tracts, catechisms, primers, and chapbooks were relatively inexpensive to print and to buy. Chapbook were pamphlet-sized books, usually containing popular tales, ballads, poems, short plays, and jokes, small, both in formal and number of pages, they were generally bound simply, in boards (a form of cardboard) or merely stitched in paper wrappers (a sewn antecedent of modern-day paperbacks). Pamphlets and chapbooks did not require me paper or a great deal of type to produce they could thus be printed in large, cost-effective editions and sold cheaply.
By far, the most appealing publishing investments were to be found in small books that had proven to be steady sellers, providing a reasonably reliable source of income for the publisher. They would not, by nature, be highly topical or political, as such publications would prove of fleeting interest. Almanacs, annual pu ications t at contained information on astronomy and weather patterns arranged according to the days, week, and months of a given year, provided the perfect steady seller because their information pertained to the locale in which they would be used.
According to the passage, why did colonial printers avoid major publishing projects?
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Trả lời:
Đáp án C.
Keywords: avoid major publishing projects.
Clue: “...they rarely undertook major publishing project because it was difficult to sell books as cheaply as they could be imported from Europe”:..họ hiếm khi nhận những dự án xuất bản lớn bởi sẽ rất khó để bán được sách rẻ như khi nhập về từ Châu Âu.
Như vậy chọn C. Colonial printers could not sell their work for a competitive price: Nhà in thuộc địa không thể bán với giá cạnh tranh.
Các đáp án còn lại là sai vì không phải là lý do khiến các nhà in thuộc địa tránh các dự án xuất bản sách lớn:
A. Few colonial printers owned printing machinery that was large enough to handle major projects: Rất ít nhà máy in thuộc địa sở hữu máy in đã đủ lớn để xử lý các dự án lớn.
B. There was inadequate shipping available in the colonies: Dịch vụ ship hàng không đầy đủ ở các thuộc địa.
D. Colonial printers did not have the skills necessary to undertake large publishing projects: Các nhà máy in thuộc địa không có kỹ năng cần thiết để thực hiện các dự án xuất bản lớn
Đã bán 152
Đã bán 114
Đã bán 132
Đã bán 47
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