Câu hỏi:
25/04/2022 2,813Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Cable television was born in 1928. Sadly, we are all witnessing its death. Not so long ago, a TV guide could be found on every living room coffee table to help consumers plan their evening TV show lineup. Today, Generation Z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience.
From the type of content they watch and the format they watch it in to the device they watch it on, Gen Z is asking for content to be catered to them. The successful streaming platforms will be the ones that listen. The migration from traditional media to on-demand streaming has forced media outlets to become more agile than ever.
While cable TV is holding on for dear life to its remaining subscribers, successful platforms have provided what their customers want — content on the go. Gone are the days where family members rush home to secure a spot on the couch just in time to tune into their favorite programs. Instead, Gen Z has ignited the movement of content providers toward specialized content streaming. Specifically, platforms have carved out success by placing more tailored content onto apps and services that are geared toward the younger viewers and accessible by phone or tablet. Studies have revealed that a Gen Z audience consumes the majority of its content on three platforms: YouTube, Instagram, and Twitter.
Gen Z consumes three hours of entertainment and video content on their phones, nearly doubling the number of hours spent watching cable TV. With this in mind, it should come as no surprise that producers are opting to create streamable, accessible, mobile content over traditional platforms.
(Source: https://gritdaily.com/)
Which best serves as the title for the passage?
Sách mới 2k7: 30 đề đánh giá năng lực DHQG Hà Nội, Tp. Hồ Chí Minh, BKHN 2025 mới nhất (600 trang - chỉ từ 140k).
Quảng cáo
Trả lời:
Đáp án A
Câu nào thích hợp nhất làm tiêu đề cho đoạn văn?
A. Làm thế nào để thu hút khán giả thế hệ Z
B. Truyền thông truyền thống vẫn còn vấn đề trong thời đại kỹ thuật số
C. Phương tiện truyền thông kỹ thuật số và truyền thống làm việc cùng nhau
D. Nội dung truyền thống không đạt được mục đích
Căn cứ vào thông tin đoạn đầu:
Today, Generation z consumes video content in a completely different way. These young viewers have placed a premium on flexibility. Rigid time frames outlining ad-laden TV shows are wholly unappealing to such an audience. (Ngày nay, thế hệ Z xem nội dung video theo một cách hoàn toàn khác. Những khán giả trẻ đã đặt ra một sự cao cấp về tính linh hoạt. Khung thời gian cứng nhắc phát song những chương trình TV đầy quảng cáo hoàn toàn không hấp dẫn đối với khán giả như vậy.)
=> Như vậy, ta thấy tiêu đề thích hợp nhất ở đây sẽ là làm cách nào để thu hút khán giả trẻ tuổi.
CÂU HỎI HOT CÙNG CHỦ ĐỀ
Câu 1:
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Modern technologies have changed the way that people communicate with one another. These technologies provide new and innovative ways for people to communicate -- text messaging, email, chat and social networks. They allow faster and more efficient communication and can help build relationships. However, modern technologies can also have negative effects such as limiting personal contact and straining relationships. The nature of the effect depends in large part on the type of relationship.
Modern technologies limit the amount of separation between work and home. With the advent of computers, the Internet and cell phones people can -- and are often expected to -- address work issues from home. This can limit family interactions and cause conflict between family members. The use of Internet and television by children and teenagers also limits the amount time spent with family and can increase conflict between children and their parents.
Young people use modern technologies in increasing numbers to communicate with their friends. Text messaging and online chats have become the preferred method of youth communication. A California State University and UCLA study indicates that for young people face-to-face interactions are less desirable than modern modes of communication. This preference could cause an inability to form lasting friendships or difficulty understanding social cues. Others believe that modern technologies increase communication and therefore strengthen friendships.
Starting new relationships -- romantic and otherwise -- can be difficult. Modern technologies allow people to make new connections without the fears characteristic of face-to-face contact. The anonymity and low risk is what makes Internet dating and social networks popular ways of meeting people. However, this anonymity can also be dangerous. In April 2011, a woman sued an online dating site after allegedly being raped by a man she met online.
Modern technologies allow couples to be in contact with each other more than ever before. This can lead to increased expectations and conflict. With the increasing use of cell phones and email, people often expect an instant reply to communication. A delayed reply -- or none at all -- can lead to suspicion and anger. The use of social networks can also affect relationships. Information that was once private -- such as relationship conflicts -- is now part of the public sphere.
(Adapted from https://oureverydaylife.com/)
Which of the following could be the main topic of the passage?
Câu 2:
The following are benefits of modern technologies mentioned in the passage, EXCEPT __________.
Câu 3:
What does the phrase “this preference” in paragraph 3 refer to?
Câu 4:
Câu 5:
According to the passage, which of the following is TRUE about modern technologies?
Câu 6:
Mark the letter A, B, G or D to indicate the word that differs from the other three in the position of primary stress in each of the following questions.
về câu hỏi!