Câu hỏi:
24/06/2023 569
Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. (source: https://which-50.com/)
Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast. For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open. Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services." Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first. (source: https://which-50.com/)
What does the passage mainly discuss?
Đáp án chính xác
Câu hỏi trong đề:
Đề thi giữa học kì 2 môn Tiếng Anh lớp 12 có đáp án !!
Sách mới 2k7: Tổng ôn Toán, Lí, Hóa, Văn, Sử, Địa…. kỳ thi tốt nghiệp THPT Quốc gia 2025, đánh giá năng lực (chỉ từ 110k).
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Trả lời:
Giải bởi Vietjack
Đáp án đúng: C
Giải thích: Dẫn chứng: “Khi khách hàng lựa chọn thương hiệu dựa trên cảm nhận của họ thay vì sản phẩm hoặc dịch vụ thực tế của họ, ..” và “Bạn có nhận thấy trải nghiệm tốt hơn, dẫn đến mối quan hệ tốt hơn như thế nào, đó chính là bước đệm để có thêm lễ vật? ” => từ khóa "experience" xuất hiện nhiều lần.
Dịch: Tầm quan trọng của trải nghiệm đối với lợi thế cạnh tranh.
Câu hỏi cùng đoạn
Câu 2:
The word "them” in paragraph 1 refers to
The word "them” in paragraph 1 refers to
Đáp án chính xác
Lời giải của GV VietJack
Đáp án đúng: C
Giải thích: Dẫn chứng: “As customers choose brands based on how they make them feel,...”.
Dịch: Khi khách hàng lựa chọn thương hiệu dựa trên cảm giác của họ thay vì sản phẩm hoặc dịch vụ thực tế của họ,...
Câu 3:
According to paragraph 2, what is true about Instagram and Twitter in the stated instance?
According to paragraph 2, what is true about Instagram and Twitter in the stated instance?
Đáp án chính xác
Lời giải của GV VietJack
Đáp án đúng: D
Giải thích: Dẫn chứng: “They were pioneers, and there were no established players to unseat.”
Dịch: Họ là những người tiên phong cho chiến lược tiếp thị theo định hướng trải nghiệm.
Câu 4:
According to paragraph 3, what is the attitude of Robert Bell towards the customers?
According to paragraph 3, what is the attitude of Robert Bell towards the customers?
Đáp án chính xác
Lời giải của GV VietJack
Đáp án đúng: D
Giải thích: Dẫn chứng: “Bell said, “It's significantly harder work and takes more time to become a bank, …..”
Dịch: Ông ấy duy trì một mối quan hệ cho và nhận lành mạnh.
Câu 5:
What does the phrase "stepping stone" in paragraph 4 mean?
Đáp án chính xác
Lời giải của GV VietJack
Đáp án đúng: C
Giải thích: Dẫn chứng: “Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings?”
Dịch: Một hành động hoặc sự kiện giúp một người đạt được tiến bộ đối với một mục tiêu cụ thể.
Nhà sách VIETJACK:
CÂU HỎI HOT CÙNG CHỦ ĐỀ
Câu 2:
Mark the letter A, B, C, D on your answer sheet to indicate the word whose underlined part differs from the other three in each of the following question.
Mark the letter A, B, C, D on your answer sheet to indicate the word whose underlined part differs from the other three in each of the following question.
Xem đáp án »
23/09/2022
891
Câu 3:
America was not actually free from British rule until __________.
America was not actually free from British rule until __________.
Xem đáp án »
24/06/2023
820
Câu 5:
Linda is thanking Daniel for his birthday present.
- Linda: "Thanks for the book. I've been looking it for months."
- Daniel: " ____________”
Linda is thanking Daniel for his birthday present.
- Linda: "Thanks for the book. I've been looking it for months."
- Daniel: " ____________”
Xem đáp án »
23/09/2022
715
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