Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.

Online shopping is no longer just a fad, it’s a lifestyle. People everywhere are taking advantage of the convenience of ordering anything and having it delivered right to their doorstep. In order to capitalize on this shift in lifestyle, retailers have taken to the ecommerce world and are setting new norms for online businesses across the globe. Ecommerce is continuing to get more and more competitive. Websites are smarter, shipping is quicker, and expectations are higher. In order to keep up with the market, online stores have started to gravitate towards new trends. One way in which mobile devices are being utilized for shopping is through social media. Facebook and Instagram have opened up the ecommerce marketplace and made it easier for users to shop through their social media platforms. Instagram, for example, has started to offer a feature for direct product links to be tagged in posts that even include product and price details. Additionally, companies have taken to social media to advertise their brands and products. At this point, a company without a Facebook or Instagram account is, quite frankly, a step behind. People spend hours scrolling through their social media news feeds daily. Even if a company isn’t directly paying for advertisements, their own accounts serve as an effective self-promotion tool. (Source: https://www.entrepreneur.com) 

Retailers have taken to the ecommerce world because________.