Which of the following is an example of a company using a diversification strategy?

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. Targeting a large, broad market

B. Targeting a small, well-defined segment of the market

C. Offering the lowest prices in the market

D. Offering a wide range of products

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. The network of suppliers and partners that a company works with

B. The sequence of activities that add value to a product or service

C. The total value of a company's assets

D. The process of setting product prices

A. Higher advertising costs

B. Limited audience reach

C. Ability to track and measure campaign performance

D. Slower response time from consumers