Câu hỏi:

15/03/2020 320

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the

correct answer to each of the questions.

How is the news different from entertainment? Most people would answer that news is real but entertainment is fiction. However, if we think more carefully about the news, it becomes clear that the news is not always real. The news does not show us all the events of the day, but stories from a small number of chosen events. The creation of news stories is subject to specific constraints, much like the creation of works of fiction. There are many constraints, but three of the most important ones are. commercialism, story formulas, and sources. Newspapers, radio, and TV stations are businesses, all of which are rivals for audiences and advertising revenue. The amount of time that the average TV station spends on news broadcasts has grown steadily over the last fifty years – largely because news is relatively cheap to produce, yet sells plenty of advertising. Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse. Furthermore, the profit motive drives news organizations to pay more attention to stories likely to generate a large audience, and to shy away from stories that may be important but dull. This pressure to be entertaining has produced shorter, simpler stories. more focus on celebrities than people of substance, more focus on gossip than on news, and more focus on dramatic events than on nuanced issues.

As busy people under relentless pressure to produce, journalists cannot spend days agonizing over the best way to present stories. Instead, they depend upon certain story formulas, which they can reuse again and again. One example is known as the inverted pyramid. In this formula, the journalist puts the most important information at the beginning of the story, than adds the next most important, and so on. The inverted pyramid originates from the age of the telegraph, the idea being that if the line went dead halfway through the story, the journalist would know that the most crucial information had at least been relayed. Modern journalists still value the formula for a similar reason. Their editors will cut stories if they are too long. Another formula involves reducing a complicated story into a simple conflict. The best example is "horse race" election coverage. Thorough explication of the issues and the candidates' views is forbiddingly complex. Journalists therefore concentrate more on who is winning in the opinion polls, and whether the underdog can catch up in the numbers than on politicians' campaign goals.

Sources are another constraint on what journalists cover and how they cover it. The dominant sources for news are public information officers in businesses and government offices. The majority of such officers try to establish themselves as experts who are qualified to feed information to journalists. How do journalists know who is an expert? In general, they don't. They use sources not on the basis of actual expertise, but on the appearance of expertise and the willingness to share it. All the major news organizations use some of the same sources (many of them anonymous), so the same types of stories always receive attention. Over time, the journalists may even become close friends with their sources, and they stop searching for alternative points of view. The result tends to be narrow, homogenized coverage of the same kind.

Why does the author mention Mickey Mouse in paragraph 2?

Đáp án chính xác

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Trả lời:

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Giải bởi Vietjack

Chọn B

Tại sao tác giả đề cập đến Mickey Mouse ở đoạn 2?

A. Để chỉ ra rằng ABC có chiếu các câu chuyện tin tức mang tính giải trí

B. Để đưa ra một ví dụ về các câu chuyện tin tức cũng là quảng cáo

C. So sánh phong cách của ABC với phong cách của CBS

D. Để đưa ra một ví dụ về nội dung tin tức không quan trọng

Dẫn chứng: “Some news broadcasts are themselves becoming advertisements. For example, during one week in 1996 when the American CBS network was airing a movie about the sinking of the Titanic, CBS news ran nine stories about that event (which had happened 84 years before). The ABC network is owned by Disney Studios, and frequently runs news stories about Mickey Mouse.

Tạm dịch: Một số chương trình phát sóng tin tức đã trở thành quảng cáo. Chẳng hạn, trong một tuần vào năm 1996 khi đài CBS của Mỹ phát sóng một bộ phim về vụ chìm tàu Titanic, tin tức của CBS đã đưa ra 9 câu chuyện tin tức về sự kiện đó (đã xảy ra 84 năm trước). Đài ABC thuộc sở hữu của Disney Studios, và thường xuyên điều hành các câu chuyện tin tức về Mickey Mouse.)

=> Mickey Mouse là một ví dụ về việc các câu chuyện tin tức cũng là một hình thức quảng cáo.

=> Đáp án: B

CÂU HỎI HOT CÙNG CHỦ ĐỀ

Câu 1:

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the

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Câu 2:

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the

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Why not ________ the meeting until Thursday morning?

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Câu 3:

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the

following questions.

She worked here for a while then _________ afternoon she just quit and left.

Xem đáp án » 15/03/2020 18,130

Câu 4:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the

correct answer to each of the questions.

A large number of inventions require years of arduous research and development before they are perfected. For instance, Thomas Edison had to make more than 1,000 attempts to invent the incandescent light bulb before he finally succeeded. History is replete with numerous other examples of people trying, yet failing to make inventions before they eventually succeeded. Yet some inventions have come about not through hard work but simply by accident.

In most cases, when someone unintentionally invented something, the inventor was attempting to create something else. For example, in the 1930s, chemist Roy Plunkett was attempting to make a new substance that could be used to refrigerate items. He mixed some chemicals together. Then, he put them into a pressurized container and cooled the mixture. By the time his experiment was complete, he had a new invention. It was not a new substance that could be used for refrigeration though. Instead, he had invented Teflon, which is today most commonly used to make nonstick pots and pans. Similarly, decades earlier, John Pemberton was a pharmacist in Atlanta, Georgia. He was attempting to create a tonic that people could use whenever they had headaches. While he was not successful in that endeavor, he managed to invent Coca – Cola, the world – famous carbonated soft drink.

Scientists have also made crucial discoveries by accident when they were conducting experiments. In 1928, Alexander Fleming discovered penicillin, an antibiotic, in this manner. He discovered some mold growing in a dish with some bacteria. He noticed that the bacteria seemed to be avoiding the mold. When he investigated further, he determined some of the many useful properties of penicillin, which has saved millions of lives over the past few decades. Likewise, in 1946, scientist Percy Spencer was conducting an experiment with microwaves. He had a candy bar in his pocket, and he noticed that it suddenly melted. He investigated and learned the reason why that had happened. Soon afterward, he built a device that could utilize microwaves to heat food. the microwave oven.

In paragraph 1, the word arduous is closest in meaning to _______.

Xem đáp án » 15/03/2020 13,983

Câu 5:

Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the

following questions.

The disadvantaged should be cared for by _______.

Xem đáp án » 24/03/2020 11,155

Câu 6:

Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) CLOSEST in meaning to the underlined word(s) in each of the following questions.

At the advent of his speech, he told a joke but the audience failed to laugh.

Xem đáp án » 15/03/2020 9,009

Câu 7:

Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the other

three in the position of primary stress in each of the following questions.

Xem đáp án » 24/03/2020 8,764

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