When you visit a supermarket you probably think you know exactly what you are going to buy, but the truth is you are very easily persuaded. Over half the decisions you make are made suddenly, on impulse, while you are inside the store, so it is important that a product is displayed in an eye catching position if it is to have any chances of success. Today’s supermarket invest million of pounds in powerful computer, which tell them what product sells best and where. “Space management” is the name given to a highly complicated way of influencing the way we shop to make sure that stores make the maximum profit. You walk into a supermarket. You pull out a trolley and stare up and down row after row of packed shelves. You step out into the aisles. You are faced with possibly the widest choice of food and drink in the world. But over the next hour or so, you will shop in a completely predictable way. This is what space management teams who work for supermarkets have found out. They believe that everything depends on the following rules about our behavior in supermarket.

Today, supermarkets invest millions of pounds in_______.