Câu hỏi:
29/03/2020 214Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions from 15 to 22.
[1] Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. [2] The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. [3] Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. [4]
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non-working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The author implies that the advertising industry requires ___________.
Đáp án chính xác
Câu hỏi trong đề:
ĐỀ THI THỬ THPT QUỐC GIA NĂM 2019 – LẦN 2 Môn thi: TIẾNG ANH !!
Sách mới 2k7: Tổng ôn Toán, Lí, Hóa, Văn, Sử, Địa…. kỳ thi tốt nghiệp THPT Quốc gia 2025, đánh giá năng lực (chỉ từ 110k).
Quảng cáo
Trả lời:
Giải bởi Vietjack
Kiến thức: Đọc hiểu
Giải thích:
Tác giả ngụ ý rằng ngành quảng cáo yêu cầu
A. một lực lượng lao động có trình độ đại học B. quy định của chính phủ
C. tư duy đổi mới D. hàng triệu đô la
Thông tin: Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind
Tạm dịch: Quảng cáo là ngành công nghiệp tốc độ nhanh và áp lực cao. Luôn có nhu cầu về các ý tưởng sáng tạo để thiết lập nên một đặc điểm tiêu biểu cho một sản phẩm trong lòng công chúng
Chọn C
Nhà sách VIETJACK:
CÂU HỎI HOT CÙNG CHỦ ĐỀ
Câu 1:
The children had to ______ in the principal's office after they took part in a fight.
Xem đáp án »
29/03/2020
93,626
Câu 3:
Mark the letter A, B, C, or D on your answer sheer to indicate the underlined part that needs correction in each of the following questions
It is necessary and required that dental technicians and others who work with X-rays limit their exposure to these highly penetrating rays
Xem đáp án »
29/03/2020
24,254
Câu 4:
______ Alan for hours but he just doesn't answer his mobile. I hope nothing's wrong.
Xem đáp án »
29/03/2020
21,124
Câu 5:
My older brother is extremely fond of astronomy, he seems to ______ a lot of pleasure from observing the stars
Xem đáp án »
29/03/2020
14,851
Câu 6:
Most teenagers go through a rebellious ______ for a few years but they soon grow out of it.
Xem đáp án »
29/03/2020
13,091
Câu 7:
In Hawaii it is _______ to greet visitors to the country with a special garland of flowers.
Xem đáp án »
29/03/2020
12,045
về câu hỏi!