Câu hỏi:
24/04/2020 576Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The word "this" in bold type in paragraph 1 refers to______.
Quảng cáo
Trả lời:
Giải bởi Vietjack
Đáp án C
Từ “this” được bôi đen ở đoạn 1 ám chỉ tới______.
A. chất lượng của sản phẩm.
B. quảng cáo hiệu quả.
C. liên tục mua hàng cùng 1 nhãn hiệu.
D. mục tiêu quan trọng nhất.
Đọc lên cả câu trước câu có chứa “this”.
Tạm dịch: “Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising”- (Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hay mĩ phẩm, thì nhà sản xuất vẫn muốn khách hàng mua hàng lại lần nữa. Chất lượng của sản phẩm tất nhiên sẽ khuyến khích điều này, nhưng sẽ tác động tới tới quảng cáo.)
Hot: 500+ Đề thi thử tốt nghiệp THPT các môn, ĐGNL các trường ĐH... file word có đáp án (2025). Tải ngay
Sách thầy cô Vietjack biên soạn:
Bộ đề thi tốt nghiệp 2025 các môn Toán, Lí, Hóa, Văn, Anh, Sinh, Sử, Địa, KTPL (có đáp án chi tiết)
Đã bán 986
₫ 70.000
₫ 36.000
Tổng ôn lớp 12 môn Toán, Lí, Hóa, Văn, Anh, Sinh Sử, Địa, KTPL (Form 2025)
Đã bán 1,1k
₫ 70.000
₫ 36.000
Bình luận
CÂU HỎI HOT CÙNG CHỦ ĐỀ
Câu 1:
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
The more ______ and positive you look, the better you will feel.
Xem đáp án »
05/04/2020
95,880
Câu 2:
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
_____the distance was too far and the time was short, we decided to fly there instead of going there by train.
Xem đáp án »
04/04/2020
72,610
Câu 3:
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28.
It was careless of you to leave the windows open last night.
Xem đáp án »
04/04/2020
56,909
Câu 4:
Mark the letter A, B, C, or D on your answer sheet to show the underlined part that needs correction in each of the following questions from 37 to 39.
(A)The major goals of primary education is (B) to achieve basic literacy (C) and numeracy (D) among all students.
Xem đáp án »
04/04/2020
35,144
Câu 5:
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the rest in the pronunciation of the underlined part in each of the following questions from 1 to 2.
Xem đáp án »
04/04/2020
22,564
Câu 6:
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
Some snakes lay eggs, but ______ give birth to live offspring.
Xem đáp án »
04/04/2020
22,294
Câu 7:
Mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that is OPPOSITE in meaning to the underlined part in each of the following questions from 49 to 50.
I prefer secure jobs because I don’t like keeping on moving and changing all the time.
Xem đáp án »
04/04/2020
20,240
🔥 Đề thi HOT:
-
20 Đề thi thử THPTQG môn Tiếng Anh cực hay có đáp án (Đề số 1)
-
Tổng hợp đề thi THPT quốc gia môn Tiếng anh năm 2022 có đáp án (Đề số 1)
-
Đề thi thử thpt quốc gia môn Tiếng Anh cực hay có lời giải chi tiết ( Đề số 1)
-
30 đề thi thử đề thi thử THPTQG môn Tiếng Anh có lời giải chi tiết (Đề số 1)
-
30 đề luyện thi Đại Học môn Tiếng Anh cực hay có lời giải (Đề số 1)
-
Tuyển tập 30 đề thi THPT quốc gia môn Tiếng anh năm 2022 (Đề số 1)
-
30 đề thi THPT Quốc gia môn Tiếng Anh năm 2022 có lời giải (Đề 1)
-
Đề thi THPT Quốc gia môn Tiếng anh năm 2022 chọn lọc, có lời giải (Đề số 1)
Hãy Đăng nhập hoặc Tạo tài khoản để gửi bình luận
-
-
Bình luận