Câu hỏi:
24/04/2020 1,534Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at______.
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Trả lời:
Giải bởi Vietjack
Đáp án B
Theo như đoạn văn, hầu như quảng cáo đã từng đều nhắm tới______.
A. các bà mẹ có trẻ nhỏ.
B. gia đình gồm cha mẹ và con cái.
C. những người chưa kết hôn.
D. những người lớn tuổi.
Dẫn chứng ở câu đầu đoạn 4: “In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children”- (Trong quá khứ, phần lớn quảng cáo nhắm vào những gia đình truyền thống- có người cha là trụ cột trong gia đình, người mẹ nội trợ và 2 đứa con).
Nhà sách VIETJACK:
CÂU HỎI HOT CÙNG CHỦ ĐỀ
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Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
The more ______ and positive you look, the better you will feel.
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Câu 2:
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
_____the distance was too far and the time was short, we decided to fly there instead of going there by train.
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Câu 3:
Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions from 26 to 28.
It was careless of you to leave the windows open last night.
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Câu 4:
Mark the letter A, B, C, or D on your answer sheet to show the underlined part that needs correction in each of the following questions from 37 to 39.
(A)The major goals of primary education is (B) to achieve basic literacy (C) and numeracy (D) among all students.
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Câu 5:
Mark the letter A, B, C, or D on your answer sheet to indicate the word that differs from the rest in the pronunciation of the underlined part in each of the following questions from 1 to 2.
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Câu 6:
Mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the following questions from 5 to 16.
Some snakes lay eggs, but ______ give birth to live offspring.
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Câu 7:
Mark the letter A, B, C, or D on your answer sheet to indicate the word or phrase that is OPPOSITE in meaning to the underlined part in each of the following questions from 49 to 50.
I prefer secure jobs because I don’t like keeping on moving and changing all the time.
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