Câu hỏi:
05/04/2020 1,134Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions from 31 to 35:
A survey is a study, generally in the form of an interview or a questionnaire, which provides information concerning how people think and act. In the United States, the best-known surveys are the Gallup poll and the Harris poll. As anyone who watches the news during presidential campaigns knows, these polls have become an important part of political life in the United States.
North Americans are familiar with the many "person on the street" interviews on local television news shows. While such interviews can be highly entertaining, they are not necessarily an accurate indication of public opinion. First, they reflect the opinions of only those people who appear at a certain location. Thus, such samples can be biased in favor of commuters, middle-class shoppers, or factory workers, depending on which area the new people select. Second, television interviews tend to attract outgoing people who are willing to appear on the air, while they frighten away others who may feel intimidated by a camera. A survey must be based on a precise, representative sampling if it is to genuinely reflect a broad range of the population.
In preparing to conduct a survey, sociologists must exercise great care in the wording of questions. An effective survey question must be simple and clear enough for people to understand it. It must also be specific enough so that there are no problems in interpreting the results. Even questions that are less structured must be carefully phrased in order to elicit the type of information desired. Surveys can be indispensable sources of information, but only if the sampling is done properly and the questions are worded accurately.
There are two main forms of surveys: the interview and the questionnaire. Each of these forms of survey research has its advantages. An interviewer can obtain a high response rate because people find it more difficult to turn down a personal request for an interview than to throw away a written questionnaire.
In addition, an interviewer can go beyond written questions and probe for a subject's underlying feelings and reasons. However, questionnaires have the advantage of being cheaper and more consistent.
What does the passage mainly discuss?
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Trả lời:
Đáp án A
Toàn bộ bài nói về việc khảo sát, các hình thức khảo sát, các bước chuẩn bị tiến hành một cuộc khảo sát
→ Nội dung chính của bài xoay quanh những yếu tố cơ bản của việc tiến hành một cuộc khảo sát
→ Đáp án A bao quát nhất
CÂU HỎI HOT CÙNG CHỦ ĐỀ
Câu 1:
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
I wonder if you could ________ me a small favour, Tom?
Câu 2:
Choose the sentence that is similar in meaning to the given one:
Mike graduated with a good degree. However, he joined the ranks of the unemployed
Câu 3:
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
It is essential that Alice ________ Tom of the meeting tomorrow
Câu 4:
Choose the sentence that is similar in meaning to the given one:
Madeleine wears high heels to look taller
Câu 5:
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
Ellen: “________?” – Tom: “He’s tall and thin with blue eyes.”
Câu 6:
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
Developments in micro technology-computers and telecommunication are bound to have a huge influence on various ________ of our lives.
Câu 7:
Mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the following questions.
Any child has the right to an education ________ of sex, creed, race or nationality
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