Câu hỏi:
23/08/2021 591Read the following text and circle the best answer among A, B, C, or D on your answer sheet for the questions from 39 to 43
As customers choose brands based on how they make them feel, rather than their actual products or services, there is an intrinsic advantage to those organizations who use designed experiences as a weapon to cut through the most competitive of markets. Those that don't, operate in what we call the "experience gap”, the space between them and their customer's expectation of them. Make no mistake, in our high paced and digitally connected economies, the experience gap is driving markets, fast.
For example, take Instagram and Twitter. These brands filled the demand for a whole new human experience that did not exist before the evolution of digital technologies enabled that. They were pioneers, and there were no established players to unseat. But we are also seeing a similar dynamic in existing industries. New entrants are coming in and taking the space, also using whole new experiences, purely because the incumbents left the door open.
Closer to home, this can be seen with Australian neobanks who are giving customers a better experience than the incumbents. Robert Bell is the CEO at neobank 86400. He says banking has already become quite complicated and he wanted to make a change. His neobank is working to solve customers' problems more holistically. Bell said, “It's significantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can offer them a lot more products and services."
Think about that for a moment. Do you notice how better experiences, leads to better relationships, which is then the stepping stone for more offerings? Many brands still jump straight to modified offerings, without gaining that customer connection and the necessary foundation of trust first.
(source: https://which-50.com/)
According to paragraph 3, what is the attitude of Robert Bell towards the customers?
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Câu hỏi trong đề:
30 đề thi THPT Quốc gia môn Tiếng anh năm 2022 có lời giải !!
Sách mới 2k7: Tổng ôn Toán, Lí, Hóa, Văn, Sử, Địa…. kỳ thi tốt nghiệp THPT Quốc gia 2025, đánh giá năng lực (chỉ từ 110k).
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Trả lời:
Giải bởi Vietjack
Đáp án D
A. Ông coi họ là nô lệ hiện đại cho chủ nghĩa tiêu dùng
B. Ông thể hiện sự thờ kính ở dạng thuần khuyết nhất đối với họ
C. Ông xem họ như con ngỗng vàng cho công việc kinh doanh của mình
D. Ông ấy duy trì mối quan hệ lành mạnh trong việc cho và nhận
Thông tin: His neobank is working to solve customers problems more holistically. Bell said, “It's signicantly harder work and takes more time to become a bank, but having done that we can have a much better relationship with our customers and we can oer them a lot more products and services.”
Tạm dịch: Neobank của ông ấy đang làm việc để giải quyết các vấn đề của khách hàng một cách tổng thể hơn. Bell nói, “Đó là công việc khó hơn rất nhiều và mất nhiều thời gian hơn để trở thành ngân hàng, nhưng khi đã làm được điều đó, chúng tôi có thể có mối quan hệ tốt hơn với khách hàng của chúng tôi và chúng tôi có thể cung cấp cho họ nhiều sản phẩm và dịch vụ hơn nữa.
Nhà sách VIETJACK:
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