Question 41 - 43 refer to following paragraph:

W: (41) Steve, did you notice that this month there was a slight decrease in the number of viewers for our show? (42) I’m worried our new host, Jim Cruz, isn’t very popular with viewers.
M: I know. I was expecting a lot more viewers. (43) I think we need to spend more money on advertising.
W: I see. Maybe a lot of people are just unaware of the show. I’ll get in touch with an advertising agency right away.
M: Thanks. Tell me if you need any assistance.

41. Who most likely are the speakers?