Read the passage and choose the word that best fits each gap

Why did you decide to read this and will you keep reading to the end? Do you expect to understand every single  part of it and will you remember anything about it in a fortnight's time ? Common sense (1) ......... that the answers to these questions depend on “readability" whether the (2) ......... matter is interesting, the argument clear and the layout attractive. But psychologists are discovering that to (3) ......... why people read - and often don't read -technical information, they have to examine so much the writing as the reader. Even the most technically confident people often (4) ......... instructions for the video on home computer in favour of hands-on experience. And people frequently (5) ......... little consumer information, whether on nutritional labels or in the small print of contracts a Psychologists researching reading (6) .........    to assume that both beginners and competent readers read everything put in front of them from start to finish. There are arguments among them about the (7) .........of eyes, memory and brain during the process. Some believe that fluent readers take (8) ......... every letter or word they see: others (9) ......... that readers rely on memory or context to carry them from one phrase to another. But they have always assumed that the reading process is the same: reading starts, comprehension (10) ......... then reading stops.

 

 Common sense (1) ......... that the answers to these questions depend on “readability" whether the (2) ......... matter is interesting, the argument clear and the layout attractive.