Choose the correct answer A, B, C or D that best fits each blank space.

Influencers are individuals with a (26) ______ following on social media platforms such as Instagram, YouTube, TikTok, and blogs. They attract dedicated audiences by posting (27) ______ that arouses interest, often focusing on topics like fashion, beauty, travel, tech, or lifestyle. Influencers have the power to shape opinions, change consumer behavior, and drive purchasing decisions. Among them, those with expertise and authority in a specific field are known as Key Opinion Leaders (KOLs). Their followers see them as trustworthy sources of advice, which makes them much sought (28) ______ by brands. Companies collabo-rate with KOLs to gain access to their loyal fanbase and benefit from their personal image. When a KOL (29) ______ a product or service, their recommendation holds significant weight (30) _____ followers trust their opinions and view them as reliable.

Influencers are individuals with a (26) ______ following on social media platforms such as Instagram, YouTube, TikTok, and blogs.