What does the AIDA model stand for in IMC?

A. Setting objectives

B. Conducting market research

C. Creating a budget

D. Ignoring competitor strategies

A. To increase brand awareness

B. To engage customers in a couversation

C. To encourage immediate action

D. To build long-term relationships with customers

A. Cost Per Minute

B. Cost Per Media

C. Cost Per Thousand

D. Cost Per Message

A. Offering discounts to customers

B. Sending press réleases to media outlets

C. Creating sponsored content on social media

D. Hosting a webinar

A. An announcemeal promoting a product and aiming to sell it.

B. A symbol used to represent a brand.

C. A short phrase to help people remember a brand or product.

D. None

A. Offering discounts to customers who refer friends.

B. Placing advertisements in magazines

C. Hosting a webinar to educate potential customers.

D. Creating engaging social media conteat

A. ligh cost per click

B. Limited audience targeting options

C. Ability to engage with the audience in real-time

D. Slow campaign optimization