The Ansoff Matrix is used to:

A. The total revenue a company expects from a customer over the entire duration of their relationship

B. The average amount spent by a customer per transaction

C. The cost of acquiring a new customer

D. The profit margin on a single sale

A. High market share and high market growth

B. Low market share and high market growth

C. High market share and low market growth

D. Low market share and low market growth

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces

A. Few sellers with homogeneous products

B. Many sellers with differentiated products

C. One dominant seller

D. High barriers to entry

A. Identifying internal strengths and weaknesses

B. Assessing the external macro-environmental factors

C. Evaluating competitors' market positions

D. Analyzing product life cycle stages

A. Set a low initial price to gain market share quickly

B. Set a high initial price and lower it over time

C. Match competitor pricing

D. Set a price below the cost of production