In the BCG matrix, "Question Marks" are characterized by:

A. The total revenue a company expects from a customer over the entire duration of their relationship

B. The average amount spent by a customer per transaction

C. The cost of acquiring a new customer

D. The profit margin on a single sale

A. Identify internal strengths and weaknesses

B. Analyze competitive forces within an industry

C. Develop strategies for market and product growth

D. Evaluate the financial health of a company

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces

A. Few sellers with homogeneous products

B. Many sellers with differentiated products

C. One dominant seller

D. High barriers to entry

A. Identifying internal strengths and weaknesses

B. Assessing the external macro-environmental factors

C. Evaluating competitors' market positions

D. Analyzing product life cycle stages

A. Set a low initial price to gain market share quickly

B. Set a high initial price and lower it over time

C. Match competitor pricing

D. Set a price below the cost of production