Which of the following best describes a competitive advantage?

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. The financial value of a brand

B. The place a brand occupies in the minds of consumers

C. The market share held by a brand

D. The variety of products offered by a brand

A. Entering a new geographic market

B. Introducing new products to existing markets

C. Increasing market share in the existing market

D. Reducing production costs to lower prices

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

A. Segmenting by lifestyle and personality

B. Segmenting by age and income

C. Segmenting by usage rate

D. Segmenting by geographic region

A. Sales and profits are at their highest

B. The product is launched and awareness is created

C. The market is saturated and competition is intense

D. The product is declining in sales

A. The financial value of a brand

B. Customers' consistent preference for a particular brand

C. The variety of products offered by a brand

D. The market share held by a brand