200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 5

A. A company acquiring a competitor

B. A company controlling multiple stages of production and distribution

C. A company entering a new geographic market

D. A company launching a new product line

A. Segmenting by lifestyle and personality

B. Segmenting by age and income

C. Segmenting by usage rate

D. Segmenting by geographic region

A. Quickly penetrate the market with a low price

B. Maximize profits by setting a high initial price

C. Match competitor prices

D. Offer products at the lowest possible cost

A. Focus on product innovation regardless of customer needs

B. Prioritize customer needs and market trends

C. Reduce marketing expenditures to increase profit margins

D. Rely heavily on mass production techniques

A. The financial value of a brand

B. The place a brand occupies in the minds of consumers

C. The market share held by a brand

D. The variety of products offered by a brand

A. Broad market appeal

B. Low marketing costs

C. Strong customer loyalty within a niche market

D. High economies of scale

A. Segmenting by gender

B. Segmenting by education level

C. Segmenting by social class and lifestyle

D. Segmenting by age

A. Introduction

B. Growth

C. Maturity

D. Decline

A. The physical assets owned by a brand

B. The market share held by a brand

C. The loyalty and perceptions associated with a brand

D. The financial performance of a brand

A. High production costs

B. Achieving cost leadership

C. Reducing marketing expenses

D. Standardizing product features

A. Entering a new geographic market

B. Introducing new products to existing markets

C. Increasing market share in the existing market

D. Reducing production costs to lower prices

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

A. Increase short-term sales

B. Build long-term relationships with customers

C. Expand into new markets

D. Diversify the product portfolio

A. Many sellers with differentiated products

B. One dominant seller

C. A few sellers with significant market power

D. Low barriers to entry

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. The cost structure of a company

B. The unique value a product or service provides to customers

C. The market share of a company

D. The pricing strategy of a company

A. Sales and profits are at their highest

B. The product is launched and awareness is created

C. The market is saturated and competition is intense

D. The product is declining in sales

A. High initial costs

B. Slow market entry

C. Attracting competitors

D. High risk of product failure

A. The ability to offer the lowest prices in the market

B. A unique strength that allows a company to outperform its competitors

C. A temporary boost in market share

D. A company's brand recognition

A. Perfect competition

B. Monopolistic competition

C. Monopoly

D. Oligopoly

A. Reducing production costs

B. Enhancing customer relationships and retention

C. Increasing marketing expenditures

D. Streamlining product development

A. A financial forecast for the next fiscal year

B. A declaration of the company's core purpose and focus

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Increase production efficiency

B. Identify and target specific customer groups

C. Reduce marketing costs

D. Expand into new markets

A. A manufacturer opening its own retail stores

B. A retailer starting its own manufacturing operations

C. A company outsourcing production

D. A firm entering a new geographic market

A. The financial value of a brand

B. Customers' consistent preference for a particular brand

C. The variety of products offered by a brand

D. The market share held by a brand

A. Entering a new market with an existing product

B. Developing new products for new markets

C. Increasing market share in the existing market

D. Improving existing product features

A. Lower distribution costs

B. Greater control over the marketing process

C. Increased market reach

D. Improved customer relationships

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. Lower marketing costs

B. Higher price sensitivity

C. Reduced customer loyalty

D. Increased bargaining power with suppliers

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy