200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 7

A. Enter new markets with existing products

B. Develop new products for existing markets

C. Increase market share in the existing market

D. Reduce production costs

A. The increase in costs per unit as production volume increases

B. The decrease in costs per unit as production volume increases

C. The ability to charge higher prices due to brand strength

D. The benefits of diversifying into multiple markets

A. Set a low initial price to gain market share quickly

B. Set a high initial price and lower it over time

C. Match competitor pricing

D. Set a price below the cost of production

A. Expanding product lines

B. Reducing workforce and closing unprofitable operations

C. Entering new markets

D. Increasing marketing expenditure

A. A new product reducing sales of an existing product

B. A product failing to meet sales targets

C. A company acquiring a competitor

D. A company entering a new market

A. The physical assets owned by a brand

B. The market share held by a brand

C. The loyalty and perceptions associated with a brand

D. The financial performance of a brand

A. Broad market appeal

B. Low marketing costs

C. Strong customer loyalty within a niche market

D. High economies of scale

A. Declining sales

B. High levels of competition

C. Slow market expansion

D. Increasing customer base

A. Increase short-term sales

B. Build and maintain a positive public image

C. Reduce production costs

D. Enhance product features

A. Encouraging intermediaries to push products to consumers

B. Using advertising to create consumer demand

C. Offering discounts to retailers

D. Implementing trade promotions

A. High production costs

B. Difficulty in achieving product differentiation

C. Limited market appeal

D. High marketing expenses

A. Introduce new products to existing markets

B. Expand into new markets with existing products

C. Enhance product features for current customers

D. Reduce production costs

A. Rapidly increasing sales

B. High levels of competition and market saturation

C. Introduction of new products

D. Declining market share

A. Age

B. Lifestyle

C. Purchase frequency

D. Income

A. Achieve the lowest cost of production

B. Offer products or services with unique attributes valued by customers

C. Enter as many markets as possible

D. Focus on a narrow market segment

A. A declaration of the company's core purpose and focus

B. A financial forecast for the next fiscal year

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Build long-term customer relationships

B. Increase short-term sales

C. Improve public relations

D. Enhance product development

A. Higher production costs

B. Limited reach

C. Greater ability to measure results

D. Less engagement with customers

A. Increase production efficiency

B. Identify and target specific customer groups

C. Reduce marketing costs

D. Expand into new markets

A. Acquiring a competitor in the same industry

B. Opening new retail locations

C. Developing new product lines

D. Entering a new geographic market