200+ câu trắc nghiệm Chiến lược Marketing có đáp án - Phần 4

A. Targeting a large, broad market

B. Targeting a small, well-defined segment of the market

C. Offering the lowest prices in the market

D. Offering a wide range of products

A. Lower startup costs

B. Established brand recognition and support

C. Complete operational freedom

D. High profit margins from the start

A. The network of suppliers and partners that a company works with

B. The sequence of activities that add value to a product or service

C. The total value of a company's assets

D. The process of setting product prices

A. Higher advertising costs

B. Limited audience reach

C. Ability to track and measure campaign performance

D. Slower response time from consumers

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. Differentiation

B. Cost leadership

C. Focus

D. Diversification

A. Age

B. Income

C. Personality

D. Geographic location

A. Increase short-term sales

B. Build and maintain a positive public image

C. Reduce production costs

D. Enhance product features

A. Rapidly increasing sales

B. High levels of competition

C. Introduction of new products

D. Decreasing market share

A. High market saturation

B. Increased operational complexity

C. Limited market growth potential

D. Reduced customer loyalty

A. Acquiring a competitor in the same industry

B. Opening new retail locations

C. Developing new product lines

D. Entering a new geographic market

A. The financial value of a brand

B. Customers' consistent preference for a particular brand

C. The variety of products offered by a brand

D. The market share held by a brand

A. A television commercial

B. A limited-time discount offer

C. A public relations campaign

D. A social media post

A. A group of related products marketed by the same company

B. A single, standalone product

C. A distribution channel for products

D. The manufacturing process for a product

A. Compete on price

B. Offer unique product features

C. Focus on cost reduction

D. Target a broad market

A. Increase market share

B. Reduce production costs

C. Identify and target specific customer groups

D. Expand into new markets

A. Expanding product lines

B. Reducing workforce and closing unprofitable operations

C. Entering new markets

D. Increasing marketing expenditure

A. A new product reducing sales of an existing product

B. A product failing to meet sales targets

C. A company acquiring a competitor

D. A company entering a new market

A. Many sellers with differentiated products

B. One seller with significant market power

C. Low barriers to entry

D. High levels of competition

A. Provide a financial forecast

B. Describe the company's core purpose and focus

C. Outline marketing strategies

D. Detail the product offerings

A. Encouraging intermediaries to push products to consumers

B. Creating consumer demand through advertising and promotions

C. Offering trade discounts to retailers

D. Using personal selling to close sales

A. A manufacturer opening its own retail stores

B. A retailer starting its own manufacturing operations

C. A company outsourcing production

D. A firm entering a new geographic market

A. Demographic

B. Geographic

C. Psychographic

D. Behavioral

A. Low initial profits

B. Attracting competitors

C. Slow market penetration

D. High marketing costs

A. Directly sell products

B. Create valuable and relevant content to attract and engage a target audience

C. Increase short-term sales

D. Develop new product lines

A. A financial forecast for the next fiscal year

B. A declaration of the company's long-term goals and aspirations

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Reducing product development time

B. Enhancing customer relationships and retention

C. Increasing production efficiency

D. Lowering distribution costs

A. Entering a new geographic market

B. Introducing a new product line

C. Increasing sales of existing products in the current market

D. Diversifying into unrelated industries

A. The total revenue a company expects from a customer over their relationship

B. The cost of acquiring a new customer

C. The profit margin on a single sale

D. The average amount spent by a customer per transaction

A. Launching a new product line in the existing market

B. Entering a new geographic market with existing products

C. Improving product features to increase sales

D. Reducing production costs to lower prices