Which of the following best describes the term "brand equity"?

A. A declaration of the company's core purpose and focus

B. A financial forecast for the next fiscal year

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Expanding product lines

B. Reducing workforce and closing unprofitable operations

C. Entering new markets

D. Increasing marketing expenditure

A. Increase production efficiency

B. Identify and target specific customer groups

C. Reduce marketing costs

D. Expand into new markets

A. Acquiring a competitor in the same industry

B. Opening new retail locations

C. Developing new product lines

D. Entering a new geographic market

A. Declining sales

B. High levels of competition

C. Slow market expansion

D. Increasing customer base

A. Higher production costs

B. Limited reach

C. Greater ability to measure results

D. Less engagement with customers