The term "value chain" refers to:

A. Entering a new market with an existing product

B. Developing new products for new markets

C. Increasing market share in the existing market

D. Improving existing product features

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. Targeting a large, broad market

B. Targeting a small, well-defined segment of the market

C. Offering the lowest prices in the market

D. Offering a wide range of products

A. Advertising directly to consumers

B. Offering trade promotions to retailers

C. Utilizing social media influencers

D. Implementing a customer loyalty program

A. Higher advertising costs

B. Limited audience reach

C. Ability to track and measure campaign performance

D. Slower response time from consumers