When passing Quach Thi Trang construction site, many people noticed a very large TV screen showing many images of Samsung products, what form of communication is this?

Dividing consumers into groups with specific needs

Many customer groups have consumption needs

Dividing the market into several subgroups

Customers are selected by businesses to meet their needs

1 stage

2 stages

3 stages

4 stages

Saturation phase

Development stage

Recession period

Introduction stage

Man's wishes are hard to come by

Demand to be able to pay

The feeling of lack that people feel

Value of a product

Market Segment

Target market selection

Market positioning

Identify existing competitors in the market segment

Technological environment, cultural environment

Competitors, the public

Natural environment, legal environment

Demographic environment, economic environment

Modern marketing

Traditional marketing

Outdated marketing

Modern marketing