Natural needs (need) are:

Sex

Age

Mentality

Habit

Dividing consumers into groups with specific needs

Many customer groups have consumption needs

Dividing the market into several subgroups

Customers are selected by businesses to meet their needs

Can Tho

Hai Phong

Danang

City. Ho Chi Minh

Technological environment, cultural environment

Competitors, the public

Natural environment, legal environment

Demographic environment, economic environment

Market Segment

Target market selection

Market positioning

Identify existing competitors in the market segment

Meeting the needs and requirements of customers

Mass production

Sell what the business has

Sell what the customer needs