The marketing motto in the traditional period is:

Sex

Age

Mentality

Habit

Dividing consumers into groups with specific needs

Many customer groups have consumption needs

Dividing the market into several subgroups

Customers are selected by businesses to meet their needs

Man's wishes are hard to come by

Demand to be able to pay

The feeling of lack that people feel

Value of a product

Can Tho

Hai Phong

Danang

City. Ho Chi Minh

Technological environment, cultural environment

Competitors, the public

Natural environment, legal environment

Demographic environment, economic environment

Market Segment

Target market selection

Market positioning

Identify existing competitors in the market segment