The marketing motto in the traditional period is:

Dividing consumers into groups with specific needs

Many customer groups have consumption needs

Dividing the market into several subgroups

Customers are selected by businesses to meet their needs

Man's wishes are hard to come by

Demand to be able to pay

The feeling of lack that people feel

Value of a product

Market penetration strategy

Selling price strategy

Marketing strategy

Product strategy

Technological environment, cultural environment

Competitors, the public

Natural environment, legal environment

Demographic environment, economic environment

Market Segment

Target market selection

Market positioning

Identify existing competitors in the market segment

Sell what the business has

Sell like competitors

Sell differently from competitors

Satisfying customer needs and requirements