Clean Green Ballpoint Pen Company prices its products by cost, the production cost of a ballpoint pen is 2,000 VND, the company wants a profit of 20%. So how much should the company offer/product?

How many steps does the consumer shopping process have?

How is the option to cover the entire market suitable for businesses of any size?

Define market segmentation criteria for the following case: “X-men shampoo is a shampoo exclusively for men with a formulation suitable for men's skin and hair"

What is the "location charting" step in the process of developing positioning strategy?

The activity of “dividing the overall market into smaller groups on the basis of differences in needs, wants and behaviors” is called:

“STP” stands for:

When buying an air conditioner at Nguyen Kim electronics supermarket, customers get free delivery and installation. Which part of the product does this activity belong to?