When entering the market for the first time, which target should businesses prioritize for their product's communication program?

25%

20%

15%

30%

Freight

Change of property ownership

Two-way communication

Risk sharing

Public relations

Personal sales

Advertising

Transfer information

Channel 1 level

2 level channel

3-level channel

Channel 0 level

Transfer of ownership of goods from consumers to producers

Transfer of ownership of money from producer to consumer

Transfer of ownership of goods from producer to consumer and ownership of currency from consumer to producer

Transfer of ownership of goods from consumers to producers and ownership ofmoney from producers to consumers

Market

Shop

Supermarket

Sales team

Introduction - development - recovery – recession

Introduction – growth – saturation – recession

Development - maturation - decline – destruction

Development - maturation - recession – recovery