100+ câu trắc nghiệm Tiếng Anh Quảng cáo và Tiếp thị có đáp án - Phần 3

25%

20%

15%

30%

Two or more part pricing strategy

All-inclusive pricing strategy

The "skimming" strategy

Market penetration pricing strategy

Retailer

Broker

Agent

Producer

Consumer customers

Retailers

No distribution intermediaries

Authorized dealer

Freight

Change of property ownership

Two-way communication

Risk sharing

“Skip the whey”

Market penetration

Package pricing

Multi-part pricing

Consumers

Businessman

Salesperson

Carrier

Capital turnover function

Information function

Risk sharing function

Possession function

Channel 1 level

2 level channel

3-level channel

Channel 0 level

Transfer of ownership of goods from consumers to producers

Transfer of ownership of money from producer to consumer

Transfer of ownership of goods from producer to consumer and ownership of currency from consumer to producer

Transfer of ownership of goods from consumers to producers and ownership ofmoney from producers to consumers

Make a difference with the products of competitors in the market

Bring the company's products to the hands of consumers through sellers

To focus resources effectively on the realization of Marketing objectives

Compare the company's products with those of competitors by consumers

Wholesaler

Retailer

Broker

Agent

Wide distribution strategy

Exclusive distribution strategy

Competitive distribution strategy

Selective distribution strategy

Market

Shop

Supermarket

Sales team

Introduction - development - recovery – recession

Introduction – growth – saturation – recession

Development - maturation - decline – destruction

Development - maturation - recession – recovery

Short and long term

Mid-term

Long term

Short-term

Form increases production efficiency through the help of media

Form of product promotion for customers and distributors

Form of selling products to customers through mass media

Use the mass media to spread information about the product

Public relations

Personal sales

Advertising

Transfer information

Persuade – remind – inform

Inform – persuade – remind

Inform – remind – persuade

Remind - inform – persuade

Advertising

Promotion

Public relations

Personal sales