Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.

In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in bold type in paragraph 1 refers to _______ .

Determining the mineral content of soil samples is an exacting process; _______ experts must perform detail tests to analyze soil specimens.

She was _______ out of 115 applicants for the position of managing Director.

Mark the letter A, B, C, or D on your answer sheet to indicate the word(s) OPPOSITE in meaning to the underlined word(s) in each of the following questions.

His physical condition was not an impediment to his career as a violinist.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

Criticism

The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.

One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.

Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.

Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.

Điền vào ô 24.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks.

Criticism

The volume of traffic in many cities in the world today continues to expand. This (22) _______ many problems, including serious air pollution, lengthy delays, and the greater risk (23) _______ accidents. Clearly, something must be done, but it is often difficult to persuade people to change their habits and leave their cars at home.

One possible approach is to make it more expensive for people to use their cars be increasing charges for parking and brining in tougher fines for anyone who (24) _______ the law. In addition, drivers could be required to pay for using particular routes at different times of the day. This system, also known as ‘road pricing’, is already being introduced in a number of cities, using a special electronic card (25) _______ to windscreen of the car.

Another ways of dealing with the problem is to provide cheap parking on the outskirts of the city, and strictly control the number of vehicles allowed into the centre. Drivers and their passengers then use a special bus service for the final stage of their journey.

Of course, the most important (26) _______ is to provide good public transport. However, to get people to give up the comfort their cars, public transport must be felt to be reliable, convenient and comfortable, with fares charged at an acceptable level.

Điền vào ô 22.

Mark the letter A, B, C, or D on your answer sheet to indicate the sentence that is closest in meaning to each of the following questions.

Due to unforeseen circumstances, our group’s scheduled visit to the museum has been called off.

The opposition will be elected into government at the next election, without a _______ of a doubt.