Read the following passage and mark the letter A, B,C or D on your answer sheet to indicate the correct answer to each of the questions

 

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become. Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola. Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated. Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million. 

Which of the following would be the best title for the reading?

TẠM DỊCH:

It is not surprising that the birthplace of cola was the hot and humid American South. This region had long specialized in creating delicious soft drinks. A druggist in Atlanta, Georgia named John Pemberton created the most well–known drink brand in the world in the 1880s. However, it seems clear that he had no idea how big it would become.

Like many American pharmacists of the day, Pemberton was opposed to the drinking of alcohol and wanted to produce a stimulating soft drink. First, he made "the French Wine of Coca," made from the coca leaf. Then he began to experiment with the cola nut. Eventually, he managed to make a combination of the two that he thought was sweet, but not too sweet. Deciding that "the two C's would look well in advertising," he named it Coca–Cola.

Pemberton's invention caught on fairly quickly. By 1905, "Coke" was being advertised all over the country as "The Great Natural Temperance Drink." The drink enjoyed additional success since there was a large and popular temperance movement in the US at that time. In the 1920s, alcohol was outlawed, and sales of Coke rose significantly. However, they continued to rise even after the law was repeated.

Another reason for Coke's popularity was good business sense. A year after he invented it, Pemberton had sold Coca–Cola to Asa Griggs Candler for only $283.26! Candler was a marketing genius, and by the time he sold the Coca–Cola Company in1919, it was worth $25 million.

Không có gì ngạc nhiên khi quê hương của cola là vùng đất Nam Mỹ nóng và ẩm. Khu vực này từ lâu đã chuyên tạo ra những loại nước ngọt có ga thơm ngon. Một dược sư từ ở Atlanta ở Georgia có tên là John Pemberton đã tạo ra nhãn hiệu đồ uống nổi tiếng nhất thế giới trong những năm 1880. Tuy nhiên, rõ ràng ông không hề biết nó sẽ trở nên to lớn đến mức nào.

Như nhiều dược sĩ Hoa Kỳ khác lúc bấy giờ, Pemberton phản đối việc uống rượu và muốn sản xuất một loại nước ngọt gây sảng khoái. Đầu tiên, ông tạo ra “Rượu Coca Pháp”, làm từ lá cây coca. Sau đó ông bắt đầu thí nghiệm với hạt cola. Dần dần, ông thành công kết hợp cả hai mà ông nghĩ là ngọt, nhưng không quá ngọt. Cho rằng “hai chữ C sẽ hợp nhau trong quảng cáo”, ông đặt tên nó là Coca-Cola.

Phát minh của Pemberton đã nổi tiếng khá nhanh. Đến năm 1905, “Coke” được quảng cáo khắp cả nước như là “Thức uống ôn hòa tự nhiên tuyệt vời”. Thức uống đó đã càng thành công hơn kể từ khi một phong trào chống tiêu thụ đồ uống có cồn lớn và phổ biến diễn ra ở Mỹ vào thời điểm lúc bấy giờ. Vào những năm 1920, rượu bị cấm, và doanh số của Coke tăng nhanh đáng kể. Tuy nhiên, chúng vẫn tiếp tục gia tăng thậm chí sau khi luật được sửa đổi.

Một lý do khác cho sự nổi tiếng của Coke chính là phán đoán kinh doanh tốt. Một năm sau khi phát minh ra nó, Pemberton đã bán Coca-Cola cho Asa Griggs Candler chỉ với giá 283.26$! Candler là một thiên tài marketing, và đến khi ông bán công ty Coca-Cola vào năm 1919, nó được định giá 25 triệu đô.