What role do touch points play in the consumer journey?

A. Search campaign

B. Display campaign

C. Video campaign

D. Email campaign

A. Search Engine Optimization

B. Site Engine Optimizing

C. Seek Engine Optimization

D. Search Encode Optimizing

A. Cost Per Click

B. Cost Per Conversion

C. Click Per Cost

D. Conversion Per Click

A. Social media platforms

B. Mobile devices and apps

C. Traditional print media

D. Search engines

A. Company website data

B. Industry reports

C. Online customer reviews

D. Social media analytics

A. To compare the effectiveness of two different marketing strategies

B. To measure website loading speed

C. To analyze user demographics

D. To identify broken links on a website

A. Email marketing

B. Influencer marketing

C. Pay-per-click advertising

D. Direct mail campaigns