100+ câu trắc nghiệm tổng hợp Tiếng anh chuyên ngành marketing có đáp án - Phần 4

A. They are the only factor in purchasing decisions

B. They help shape the customer's overall experience with the brand

C. They are unrelated to customer satisfaction

D. They are only important post-purchase

A. Social media platforms

B. Mobile devices and apps

C. Traditional print media

D. Search engines

A. To understand consumer behaviour and preferences online

B. To identify potential cyber threats

C. To analyze website traffic data

D. To develop new digital marketing strategies

A. Online surveys

B. Focus groups

C. Eye-tracking studies

D. Door-to-door interviews

A. Company website data

B. Industry reports

C. Online customer reviews

D. Social media analytics

A. To compare the effectiveness of two different marketing strategies

B. To measure website loading speed

C. To analyze user demographics

D. To identify broken links on a website

A. Email marketing

B. Influencer marketing

C. Pay-per-click advertising

D. Direct mail campaigns

A. Search engine marketing (SEM)

B. Search engine optimization (SEO)

C. Social media marketing (SMM)

D. Content marketing

A. Customer reviews

B. Product comparisons

C. Checkout process

D. All of the above

A. Company website data

B. Industry reports

C. Online customer reviews

D. Social media analytics

A. Email marketing

B. Influencer marketing

C. Pay-per-click advertising

D. Direct mail campaigns

A. Search Engine Optimization

B. Site Engine Optimizing

C. Seek Engine Optimization

D. Search Encode Optimizing

A. Title tags

B. URL structure

C. Keyword density

D. Social media shares

A. Help search engines understand page content

B. Improve rankings in search results

C. Provide a short page summary in search results

D. All of the above

A. It allows you to submit your sitemap to Google

B. It provides detailed information about your paid search campaigns

C. It allows you to edit your website's content directly

D. It provides information about your competitors' websites

A. Search results only

B. Websites only

C. YouTube only

D. Search results, websites, YouTube, and mobile apps

A. A password to access your account

B. A word or phrase that triggers your ad to show

C. The title of your advertisement

D. Your company's slogan

A. The number of clicks your ad receives

B. The relevance and quality of your keywords and ads

C. The amount you pay per click

D. The position of your ad on the search results page

A. Cost Per Click

B. Cost Per Conversion

C. Click Per Cost

D. Conversion Per Click

A. Target

B. Manual

C. Both

D. Target ROAS

A. A collection of ads and related keywords

B. A group of advertisers

C. A type of targeting option

D. A payment method

A. A group of Google-owned websites

B. A network of partner websites where ads can appear

C. A type of ad format

D. A targeting option for search ads

A. Selling your products at a lower price

B. Showing ads to people who have previously interacted with your website

C. Changing your ad copy frequently

D. Targeting competitors' customers

A. Search campaign

B. Display campaign

C. Video campaign

D. Email campaign