100+ câu trắc nghiệm tổng hợp Tiếng anh chuyên ngành marketing có đáp án - Phần 3

A. Targeted display ads

B. In-store signage

C. Print advertisements

D. Direct mail campaigns

A. Meta keywords

B. Website speed

C. Content quality

D. Backlinks

A. To measure the effectiveness of campaigns

B. To track key metrics and performance indicators

C. To make data-driven decisions

D. All of the above

A. Creating internal website links

B. Getting other websites to link to yours

C. Linking out to other sites

D. Building a link profile

A. LinkedIn

B. Pinterest

C. Facebook

D. Instagram

A. Google Search Console

B. Google Analytics

C. Ahrefs

D. SEMrush

A. It helps measure the success of marketing campaigns

B. It provides insights into customer behavior and preferences

C. It assists in making data-driven decisions

D. All of the above

A. E-commerce sites

B. Brick-and-mortar businesses

C. Publishers

D. B2B companies

A. Finding popular keywords to target

B. Finding keywords your competitors rank for

C. All of the above

D. None of the above

A. Customer reviews

B. Email newsletters

C. Product demonstrations

D. Social media ads

A. Gives the conversion credit to the first click

B. Assign equal percentages for conversions to every step

C. Accredits deserving touchpoints along the conversion journey

D. Gives the conversion credit to the last click

A. Content to Rank

B. Click Through Rate

C. Convert to Revenue

D. Content Track Ratio

A. Checkout process on an e-commerce website

B. Customer support hotline

C. Loyalty program rewards

D. Product packaging

A. Adding more pages to the website

B. Using larger image files

C. Minimizing HTTP requests

D. Increasing the use of external scripts

A. Gives the conversion credit to the first click

B. Assign equal percentages for conversions to every step

C. Accredits deserving touchpoints along the conversion journey

D. Gives the conversion credit to the last click

A. To create brand awareness

B. To educate and engage the target audience

C. To drive website traffic

D. All of the above

A. A physical location where customers buy products

B. Any interaction a customer has with a brand

C. A type of marketing strategy

D. A sales pitch

A. It allows you to submit your sitemap to Google

B. It provides detailed information about your paid search campaigns

C. It allows you to edit your website's content directly

D. It provides information about your competitors' websites

A. The percentage of visitors who leave your site after viewing only one page

B. The average time spent on your website

C. The number of pages viewed per session

D. The percentage of returning visitors

A. In-store experience

B. Social media interaction

C. Television advertisement

D. Direct mail

A. Pre-purchase touch points

B. Post-purchase touch points

C. Unimportant touch points

D. Irrelevant to digital marketing

A. Point of sale

B. Social media ads

C. Customer service calls

D. Email newsletters

A. Website

B. Mobile app

C. Print advertisement

D. Email

A. It allows you to submit your sitemap to Google

B. It provides detailed information about your paid search campaigns

C. It allows you to edit your website's content directly

D. It provides information about your competitors' websites

A. Customer reviews

B. Product comparisons

C. Checkout process

D. All of the above