The balanced scorecard approach integrates which of the following perspectives?

A. The total revenue a company expects from a customer over the entire duration of their relationship

B. The average amount spent by a customer per transaction

C. The cost of acquiring a new customer

D. The profit margin on a single sale

A. High market share and high market growth

B. Low market share and high market growth

C. High market share and low market growth

D. Low market share and low market growth

A. Identify internal strengths and weaknesses

B. Analyze competitive forces within an industry

C. Develop strategies for market and product growth

D. Evaluate the financial health of a company

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces

A. Few sellers with homogeneous products

B. Many sellers with differentiated products

C. One dominant seller

D. High barriers to entry

A. Achieve the lowest cost of production

B. Offer products or services with unique attributes valued by customers

C. Enter as many markets as possible

D. Focus on a narrow market segment

A. Identifying internal strengths and weaknesses

B. Assessing the external macro-environmental factors

C. Evaluating competitors' market positions

D. Analyzing product life cycle stages