Which of the following best describes a company's mission statement?

A. Market segmentation

B. SWOT analysis

C. Product positioning

D. Pricing strategy

A. Targeting a large, broad market

B. Targeting a small, well-defined segment of the market

C. Offering the lowest prices in the market

D. Offering a wide range of products

A. Age

B. Income

C. Personality

D. Geographic location

A. Entering a new market with an existing product

B. Developing new products for new markets

C. Increasing market share in the existing market

D. Improving existing product features

A. Higher advertising costs

B. Limited audience reach

C. Ability to track and measure campaign performance

D. Slower response time from consumers

A. A company acquiring another company

B. Two companies forming a new, jointly owned business

C. A company licensing its technology to another company

D. A company franchising its business model

A. Many sellers with differentiated products

B. One dominant seller

C. A few sellers with significant market power

D. Low barriers to entry