Câu hỏi:
24/08/2021 238Read the following passage and mark the letter A, B, C or D on you answer sheet to indicate the correct answer to each of the questions.
New Zealand is a small country of four million inhabitants, a long-haul flight from all the major tourist generating markets of the world. Tourism currently makes up 9% of the country's gross domestic product and is the country's largest export sector. Unlike other export sectors, which make products and then sell them overseas, tourism brings its customers to New Zealand. The product is the country itself the people, the places, and the experiences. In 1999, Tourism New Zealand launched a campaign to communicate a new brand position to the world. The campaign focused on New Zealand's scenic beauty, exhilarating outdoor activities and authentic Maori culture, and it made New Zealand one of the strongest national brands in the world.
A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer. The heart of the website was a database of tourism services operators, both those based in New Zealand and those based abroad which offered tourism service to the country. Any tourism-related business could be listed by filling in a simple form. This meant that even the smallest bed and breakfast address or specialist activity provider could gain a web presence with access to an audience of long-haul visitors. In addition, because participating businesses were able to update the details they gave on a regular basis, the information provided remained accurate. And to maintain and improve standards, Tourism New Zealand organized a scheme whereby organizations appearing on the website underwent an independent evaluation against a set of agreed national standards of quality. As part of this, the effect of each business on the environment was considered.
To communicate the New Zealand experience, the site also carried features relating to famous people and places. One of the most popular was an interview with former New Zealand All Blacks rugby captain Tana Umaga. Another feature that attracted a lot of attention was an interactive journey through a number of the locations chosen for blockbuster films which had made use of New Zealand's stunning scenery as a backdrop. As the site developed, additional features were added to help independent travelers devise their own customized itineraries
What is the passage mainly about?
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Bộ đề thi Tiếng anh THPT Quốc gia năm 2022 có lời giải (30 đề) !!
Sách mới 2k7: Tổng ôn Toán, Lí, Hóa, Văn, Sử, Địa…. kỳ thi tốt nghiệp THPT Quốc gia 2025, đánh giá năng lực (chỉ từ 110k).
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Trả lời:
Giải bởi Vietjack
Kiến thức: Đọc hiểu
Giải thích:
Ý chính của bài là gì?
- Du lịch ở New Zealand
- Các điểm du lịch ở New Zealand
- Trang web của New Zealand
- Trang web về du lịch của New Zealand
Thông tin: A key feature of the campaign was the website www.newzealand.com, which provided potential visitors to New Zealand with a single gateway to everything the destination had to offer... To communicate the New Zealand experience, the site also carried features relating to famous people and places.
Tạm dịch: Một tính năng chính của chiến dịch là trang web www.newzealand.com, cung cấp cho du khách tiềm năng đến New Zealand một cửa ngõ duy nhất để đến mọi thứ mà điểm đến phải cung cấp... Để quảng bá kinh nghiệm của New Zealand, trang web cũng cung cấp các tính năng liên quan đến những người và địa điểm nổi tiếng.
Chọn D
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