Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree?

Sample 1:

People have mixed arguments on whether advertising encourages consumers to buy in quantity rather than promoting quality. People are of the opinion that advertising is just a way to entice more customers to buy their products without a clear idea about its quality. I somehow confer with this statement. Companies spend millions of dollars on ads to boost their sales without giving customers a clear picture about the quality of the product. People buy these products solely because of the advertisements and sometimes later regret the purchase. Companies entice customers by offering discounts, cashbacks, even vouchers for their next purchase. As a result, people buy such products in bulk. It thereby helps companies to make a sale and boost their number. I have come across several advertisements that captivate the reader’s attention by printing 80% or 90% discounts in large fonts. These are ways to captivate the reader's attention and force them to make a sale. For example, when we go out to buy clothes, instead of buying a single piece of clothing that is highly priced. We are often attracted to stores that have a sale sign hung at their door. Seeing the low prices we impulsively buy several pieces of clothing, without checking their quality. The same goes while buying any product that is marked a price lower than the MRP. It only adds to the company's profit but is a major setback for the consumers. Scratch cards, vouchers, cashbacks are another advertising scams. Offering a 10-15 percent discount on buying products that are above 1 or 2k, forces customers to buy these products. The discount offered is almost negligible if customers are forced to purchase products above a certain cost. Even though advertisements make us aware of the different products available in the market. It is also sometimes techniques used by companies to lure in the customers. Moreover, I believe customers must not impulsively make a purchase solely based on advertisement. There is some critiquing required in such cases from the customer's end as well.

Sample 2:

TV, radio or even roadside hoardings we see advertisements all around us. Advertisements are a great way to sell a product and boost the number of sales. Even social media nowadays is used as a platform for advertising. Companies believe that advertising is a powerful medium to entice their customers, make a sale, however neglecting the feedback of the customers. I do not believe that every company is just trying to make a sale and boost their numbers. There are some out there that are promoting quality as well. Purchasing items on big e-commerce platforms like Myntra, Flipkart, Amazon, is a complete waste of time.

In a year they hold several discount offers which is only to entice customers to buy stock that they are unable to sell. Selling the old stock usually has defective products, at least 60 percent of the time the products are defective. By the time we initiate a return, the item is already out of stock. Companies use several tactics to attract customers. Gaudy colors, captions, videos or even hiring celebrities to promote the sale season are all a part of their advertising technique. What we do not understand is that they are solely trying to make a sale and not promoting the quality of the products. Make-up companies leave no stone unturned to sell their products. Fairness creams almost never work. The color of a person is hereditary and has to do with the melanin production. Women are still lured into buying them due to the misleading advertisements. Women buy such products in bulk believing that would bring significant changes in their skin. However, fairness creams, sunscreen lotion with 50 plus SPF are all a scam; they never work 100 percent. Advertisements are a means of making people aware of the different products out there so that they can choose accordingly. I believe it is also the customer’s responsibility to first analyze and read other people’ s reviews before purchasing any product that too in bulk. Customers shouldn’t be tempted by the catchy advertisement, instead focus on the quality of the product so that their money is not wasted.

Sample 3:

In our day-to-day life we are encircled by advertisements. Ads make us aware of the different range of products available in the market but are also sometimes misleading. It is an unfair notion of companies to make their ads as attractive as possible to tempt customers to buy more products and boost their sales numbers. We are surrounded by ads. Social media, televisions, radio, newspapers, websites, all are clustered with ads. Some have discounted offers, cash backs, scratch cards, thereby forcing customers to click on the particular link and make a purchase. People are also now using apps like youtube to lure in the customers to buy their products. Google has such algorithms that clicking on ads links can also help companies earn money. Anyway, as advertisements have become a trend company are also spending more money on making their ads as appealing as possible. I believe these advertising tactics somewhat get to people and they make an impulsive purchase. Youngsters are the easy target for these companies. They are easily lured into making a purchase. Children are attracted by the toys that they see in advertisements and thereby force their parents to buy the product. Of course, children do not understand the concept of quality and it is hard for parents to refuse their request. I believe customers need to be more vigilant while buying products. They should watch out for the reviews posted by other customers, if they are buying a product in bulk. In the case of an offline purchase companies should also have a return policy of a week, so that disappointed customers can return back the products. The products must also be under warranty so that any defects or faults can be rectified, and customers are satisfied with the product.

Sample 4:

Advertisements play an important role in informing individuals about the availability of products. Thus, they are the primary source of information and motivating people for shopping. However, I believe that adverts encourage individuals to purchase items in bulk. In this essay, we will analyse how adverts make use of offers to persuade people to buy products wholesale.

To begin with, most of the companies provide some deals on buying a greater number of objects. A good illustration for this is the lux company which agrees to give soap free on purchase of two soaps. By advertising such proposals, people are induced to buy extra soaps than actually required. Thus, it is apparent that the aim of such a proposition is to invoke people for acquiring objects in large number rather than quality products.

In addition, some companies provide some prizes on buying their product. For instance, they announce a free abroad trip for those who are able to find a hidden code on the cover of the item. With the hope of getting an opportunity to travel abroad, individuals keep on buying the product either until the offer expires or until they win a trip. Therefore, the theory of adverts focusing on selling products in large numbers is difficult to debunk.

After analysing the purpose of adverts, it is obvious that by offering gifts they provoke society by buying excess things rather than quality. As it is seen that people prefer shopping for those goods which provide some gifts rather than goods of good quality. It is hoped that the government will enforce some regulations on the adverts for the product for declaring unnecessary gifts. 

Sample 5:

Today, many people are becoming convinced that advertising is more concerned with encouraging bulk purchases than with encouraging the production of quality goods through competition.

Advertising can be viewed from two standpoints. One is that it is primarily concerned with getting people to purchase items that they would not otherwise buy. The other is that it continues to inform consumers, thereby promoting competition between producers and service providers. I believe that the truth lies somewhere between the two.

Many kinds of advertising nowadays clearly encourage large purchases, in particular through offering consumers such deals as “two for the price of one”, offering large containers at a lower cost, or through offering substantial discounts for purchasing several of the same products at once. Such items could include everyday household goods, washing powder for example, or items that are regularly consumed more than one at a time, such as cans of drinks. In fact, many enterprises successfully specialize in supplying goods in bulk to consumers. The idea is that people will consume more quickly if they have many of the items at home rather than having to go out and buy the items individually every time they need them. 

On the other hand, some products are naturally not available for bulk purchase. This is especially true of items that are particularly expensive or items that a person is unlikely to change for new ones in a relatively period of time, for example cars and houses. 

Advertisements for such products are more likely to stress the quality of the product than its price, since most people will not simply go for the cheapest one, but for one that meets their expectations in other ways.

To conclude, I believe that advertisers should take the market for their products into consideration when advertising and decide accordingly whether they wish to focus on selling in bulk or on competing on the basis of the quality of their products.

Sample 6:

Whether it is on TV, radio or hoardings at the side of the road, advertisements have become part of our lives. Advertising is a powerful and persuasive medium. I agree with the former half of the given statement that adverts encourage people to buy in quantity. However, I disagree that adverts do not promote quality. I shall put forth my arguments to support my views in the following paragraphs.

On the one hand, advertisements make us pile up things in the home which we may never ever use. For example, we get lured by the one-on-one scheme that companies promote just to sell their old stock in bulk. For example, recently, I bought three pairs of jeans of Levis brand because there was a two-on-one offer. What I did not realise then was that the designs were outdated and defective. Now those jeans are just occupying space in my almirah.

Because of advertisements, sometimes we buy what tempts us without the insight of what we need actually. Impressive images, videos, or captions are bound to leave an imprint on us. For example, the media is flooded with advertisements for beauty products, and they all claim to make you fair in a few days. Women, and these days, even men are crazy about these things and buy these things even without consulting their dermatologist.

On the other hand, advertisements are very crucial given the fast pace of life today. The advertisements open our eyes to all the latest facilities and trends and with that give us the chance and opportunity of choosing from the wide range of products available for we have little time to make discoveries about what is required. Advertising links producers and consumers by providing relevant information on the latest products and services. Thanks to advertising, we know that there are so many nice things available. Moreover, an overwhelming majority of consumers are sensible enough to consider their options before they decide on a particular item.

To put it in a nutshell, I pen down saying that adverts promote quantity, but they tell us about quality too. The onus lies in us to look into our real needs and not be swayed by adverts.