A major advantage of the BCG matrix is:

A. High market share and high market growth

B. Low market share and high market growth

C. High market share and low market growth

D. Low market share and low market growth

A. The total revenue a company expects from a customer over the entire duration of their relationship

B. The average amount spent by a customer per transaction

C. The cost of acquiring a new customer

D. The profit margin on a single sale

A. Identify internal strengths and weaknesses

B. Analyze competitive forces within an industry

C. Develop strategies for market and product growth

D. Evaluate the financial health of a company

A. Few sellers with homogeneous products

B. Many sellers with differentiated products

C. One dominant seller

D. High barriers to entry

A. Avoiding adaptation to local preferences

B. A standardized approach to marketing worldwide

C. Tailoring products and marketing to local markets

D. Focusing only on global trends and ignoring local differences

A. Set a low initial price to gain market share quickly

B. Set a high initial price and lower it over time

C. Match competitor pricing

D. Set a price below the cost of production

A. SWOT analysis

B. PEST analysis

C. BCG matrix

D. Porter's Five Forces