The primary benefit of using a focus strategy is:

A. A declaration of the company's core purpose and focus

B. A financial forecast for the next fiscal year

C. A detailed plan for marketing activities

D. A list of products and services offered

A. Increase production efficiency

B. Identify and target specific customer groups

C. Reduce marketing costs

D. Expand into new markets

A. Expanding product lines

B. Reducing workforce and closing unprofitable operations

C. Entering new markets

D. Increasing marketing expenditure

A. Age

B. Lifestyle

C. Purchase frequency

D. Income

A. Higher production costs

B. Limited reach

C. Greater ability to measure results

D. Less engagement with customers

A. The physical assets owned by a brand

B. The market share held by a brand

C. The loyalty and perceptions associated with a brand

D. The financial performance of a brand

A. Acquiring a competitor in the same industry

B. Opening new retail locations

C. Developing new product lines

D. Entering a new geographic market