17 câu Trắc nghiệm Tiếng Anh 8 Unit 8 - Kĩ năng đọc đục lỗ - Global success có đáp án

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Over the years, shopping (1) ________ a very common activity.

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Lots of people enjoy going to shopping centers or stores, but it's more than a (2) common __________ for some of them.

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Shopaholics, also called compulsive spenders, are people hooked (3) _________ shopping.

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They don't have enough money, (4) __________ they buy everything they want.

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Shopaholics say that they feel more important and (5) __________ after they buy something.

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Some of them can be psychological; and in women (6) __________ their money on clothes, cosmetics, decorations for their houses…

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It can also cause (7) __________ problems.

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Today's young people have an unprecedented (1) _______ of money to spend on personal items.

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This means that they have a lot of disposable income that can be spent on luxury items, (2) _______ clothing, electronics, music, and other items popular with young people.

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Because young people are (3) _______ a lot of the purchasing decisions regarding these objects, they are designed and marketed with kids and teens in mind.

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Another reason kids are so important to marketers is that kids influence a lot of the spending (4) _______ occurs in families, too.

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Companies (5) _______ this power.

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In fact, advertisers often direct ads specifically to kids (6) _______ they know that kids can be very powerful and persistent when it comes to getting their parents to buy stuff.

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Marketers know that (7) _______ people to switch to their brand can be tough.

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And because kids and teens tend to be loyal (8) _______ brands…

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And because kids and teens tend to be loyal to brands once they find one they identify with, companies may (9) _______ have a customer for life.

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For this reason, it is essential that kids are taught media awareness skills that include not only understanding why they are targeted by marketers, but how to critically assess marketing messages, (10) _______.