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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.According to paragraph 2, market research includes______.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.It can be inferred from paragraph 2 that advertisers must______.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.The word "this" in bold type in paragraph 1 refers to______.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.According to the passage, most advertising used to be directed at______.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.The phrase "in a new light" in bold type in paragraph 5 is closest in meaning to ______.
Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.Where in the passage does the author give an example of a new development in advertising?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 29 to 36. Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising. Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars. Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers. In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group. Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.What does the passage mainly discuss?
Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct word or phrase that best fits each of the numbered blanks from 17 to 21. Nowadays people are more aware that wildlife all over the world is in danger. Many species of animals are threatened, and could easily become (17) ______if we do not make an effort to protect them. There are many reasons for this. In some cases, animals are hunted for their fur or for other valuable parts of their bodies. Some birds, (18) ______as parrots are caught alive and sold as pets. For many animals and birds, the problem is that their habitat - the place where they live - is disappearing. More (19) ______is used for farms, for houses or industry, and there are fewer open spaces than there once were. Farmers use powerful chemicals to help them (20) ______ better crops, but these chemicals pollute the environment and harm wildlife. The most successful animal on earth - human beings - will soon be the only ones left, (21) ______ we can solve this problem.Điền ô số 17
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The phrase “For example” in paragraph 3, introduces a sentence that gives examples of ______.
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The word “they”. in paragraph 3 refers______.
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The word “chance” in paragraph 2 is closest in meaning to______.
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is importantEducation is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life.Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.What does the author probably mean by using the expression “children interrupt their education to go to school” in paragraph 1?
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The passage support which of the following conclusions?
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The passage is organized by ______.
It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.The writer seem to agree that ______.
Read the following passage and mark the letter A, B, C, or D to indicate the correct answer to each of the questions from 43 to 50. It is commonly believed in the United States that school is where people go to get an education. Nevertheless, it has been said that today children interrupt their education to go to school. The distinction between schooling and education implied by this remark is important Education is much more open-ended and all-inclusive than schooling. Education knows no bounds. It can take place anywhere, whether in the shower or on the job, whether in a kitchen or on a tractor. It includes both the formal learning that takes place in schools and the whole universe of informal learning. The agents of education can range from a revered grandparent to the people debating politics on the radio, from a child to a distinguished scientist.Whereas schooling has a certain predictability, education quite often produces surprises. A chance conversation with a stranger may lead a person to discover how little is known of other religions. People are engaged in education in infancy. Education, then, is a very broad, inclusive term. It is a lifelong process, a process that starts long before the start of school, and one that should be an integral part of one's entire life. Schooling, on the other hand, is a specific, formalized process, whose general pattern varies little from one setting to the next. Throughout a country, children arrive at school at approximately the same time, take assigned seats, are taught by an adult, use similar textbooks, do homework, take exams, and so on. The slices of reality that are to be learned, whether they are the alphabet or an understanding of the workings of government, have usually been limited by the boundaries of the subjects being taught. For example, high school students know that they are not likely to find out in their classes the truth about political problems in their communities or what the newest filmmakers are experimenting with. There are definite conditions surrounding the formalized process of schooling.What is the main idea of the passage?
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.Applauding was cited as an example of______.
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.The word “ it” in paragraph 1 refers to______.
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.The phrase “impinge upon”- in paragraph 1 is closest in meaning______.
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.All of the following are true, EXCEPT______.
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.What does the author say about the speech?
Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.Why were the telephone, radio, and the television invented?
Read the Following passage and mark the letter A, B, C, or D to indicate the correct answer to each of the questions from 36 to 42. Although speech is the most advanced form of communication, there are many ways of communicating without using speech. Signals, signs, symbols, and gestures may be found in every known culture. The basic function of signal is to impinge upon the environment in such a way that it attracts attention, for example, the dots and dashes of a telegraph circuit. Coded to refer to speech, the potential for communication is really great. Less adaptable to the codification of words, signs also contain meaning in and of themselves. A stop sign or barber pole conveys meaning quickly and conveniently. Symbols are more difficult to describe than either signals or signs because of their intricate relationship with the receiver’s cultural perceptions. In some culture, applauding in a theater provides performers with an auditory symbol of approval. Gestures such as waving and handshaking also convey certain cultural messages. Although signals, signs, symbols, and gestures are very useful, they do have a major disadvantage. They usually do not allow ideas to be shared without the sender being directly adjacent to the receiver. As a result, means of communication intended to be used for long distances and extended periods are based upon speech. Radio, television, and the telephone are only a few.Which of the following would be the best title for the passage?
School exams are, generally speaking, the first kind of tests we take. They find out (31) ______ much knowledge we have gained. But do they really show how intelligent we are? After all, isn't it a fact that some people who are very successful academically don't have any common sense?Intelligence is the speed at which we can understand and react to new situations and it is usually tested by logic puzzles. (32) ______ scientists are now preparing advanced computer technology that will be able to “read” our brains, for the present, tests are still the most popular ways of measuring intelligence. A person's IQ is his intelligence (33) ______ it is measured by a special test The most common IQ tests are run by Mensa, an organization that was founded in England in 1946. By 1976 it had 1,300 m.embers in Britain. Today there are 44,000 in Britain and 100,000 worldwide, (34) ______ the US. People taking the tests are judged in relation to an average score of 100, and those (35) ______score over l48 are entitled to join Mensa. This works out at 2% of the population.Điền ô sô 35
School exams are, generally speaking, the first kind of tests we take. They find out (31) ______ much knowledge we have gained. But do they really show how intelligent we are? After all, isn't it a fact that some people who are very successful academically don't have any common sense?Intelligence is the speed at which we can understand and react to new situations and it is usually tested by logic puzzles. (32) ______ scientists are now preparing advanced computer technology that will be able to “read” our brains, for the present, tests are still the most popular ways of measuring intelligence. A person's IQ is his intelligence (33) ______ it is measured by a special test The most common IQ tests are run by Mensa, an organization that was founded in England in 1946. By 1976 it had 1,300 m.embers in Britain. Today there are 44,000 in Britain and 100,000 worldwide, (34) ______ the US. People taking the tests are judged in relation to an average score of 100, and those (35) ______score over l48 are entitled to join Mensa. This works out at 2% of the population.Điền ô số 34
School exams are, generally speaking, the first kind of tests we take. They find out (31) ______ much knowledge we have gained. But do they really show how intelligent we are? After all, isn't it a fact that some people who are very successful academically don't have any common sense?Intelligence is the speed at which we can understand and react to new situations and it is usually tested by logic puzzles. (32) ______ scientists are now preparing advanced computer technology that will be able to “read” our brains, for the present, tests are still the most popular ways of measuring intelligence. A person's IQ is his intelligence (33) ______ it is measured by a special test The most common IQ tests are run by Mensa, an organization that was founded in England in 1946. By 1976 it had 1,300 m.embers in Britain. Today there are 44,000 in Britain and 100,000 worldwide, (34) ______ the US. People taking the tests are judged in relation to an average score of 100, and those (35) ______score over l48 are entitled to join Mensa. This works out at 2% of the population.Điền ô sô 33
School exams are, generally speaking, the first kind of tests we take. They find out (31) ______ much knowledge we have gained. But do they really show how intelligent we are? After all, isn't it a fact that some people who are very successful academically don't have any common sense?Intelligence is the speed at which we can understand and react to new situations and it is usually tested by logic puzzles. (32) ______ scientists are now preparing advanced computer technology that will be able to “read” our brains, for the present, tests are still the most popular ways of measuring intelligence. A person's IQ is his intelligence (33) ______ it is measured by a special test The most common IQ tests are run by Mensa, an organization that was founded in England in 1946. By 1976 it had 1,300 m.embers in Britain. Today there are 44,000 in Britain and 100,000 worldwide, (34) ______ the US. People taking the tests are judged in relation to an average score of 100, and those (35) ______score over l48 are entitled to join Mensa. This works out at 2% of the population.Điền ô số 32
Read the following passage and mark the letter A, B, C, or D to indicate the correct word or phrase that best fits each of the numbered blanks from 31 to 35.School exams are, generally speaking, the first kind of tests we take. They find out (31) ______ much knowledge we have gained. But do they really show how intelligent we are? After all, isn't it a fact that some people who are very successful academically don't have any common sense?Intelligence is the speed at which we can understand and react to new situations and it is usually tested by logic puzzles. (32) ______ scientists are now preparing advanced computer technology that will be able to “read” our brains, for the present, tests are still the most popular ways of measuring intelligence. A person's IQ is his intelligence (33) ______ it is measured by a special test The most common IQ tests are run by Mensa, an organization that was founded in England in 1946. By 1976 it had 1,300 m.embers in Britain. Today there are 44,000 in Britain and 100,000 worldwide, (34) ______ the US. People taking the tests are judged in relation to an average score of 100, and those (35) ______score over l48 are entitled to join Mensa. This works out at 2% of the population.Điền ô số 31
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.What does the word "trilogy" in the first paragraph mean?
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.When did Tolkien begin to create this trilogy?
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.According to the passage, when did "the Lord of the Rings" trilogy become popular with young people?
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.What does this paragraph mainly discuss?
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.What is the setting of Tolkien's trilogy?
One of the most interesting authors of the twentieth century, J.R.R Tolkien, achieved fame through his highly inventive trilogy. The Lord of the Rings. Born in 1892, Tolkien received his education from Oxford and then served in World War I. After the war, he became a professor of Anglo -Saxon and English language and literature at Oxford University.Although published in 1965, the three books that comprise the Lord of the Rings were written in intervals from 1936 to 1949. This was mainly due to Tolkien's responsibilities as a professor and the outbreak of World War II. By the late 1960s, this fascinating trilogy had become a sociological phenomenon as young people intently studied the mythology and legends created by Tolkien.The trilogy is remarkable not only for its highly developed account of historical fiction but also its success as a modern heroic epic. The main plot describes the struggle between good and evil kingdom as they try to acquire a magic ring that has the power to rule the world. The novels, which are set in a time called Middle Earth, describe a detailed fantasy world. Established before humans populated the Earth, Middle Earth was inhabited by good and evil creatures such as hobbits, elves, monsters, wizards, and some humans. The characters and the setting of Middle Earth were modeled after mythological stories from Greece and Northern Europe.Although readers have scrutinized the texts for inner meaning and have tried to connect the trilogy with Tolkien's real life experiences in England during World War II, he denied the connection. He claims that the story began in his years as an undergraduate student and grew out of his desire to create mythology and legends about elves and their language.Tolkien was a masterful fantasy novelist who used his extensive knowledge of folklore to create a body of work that is still read and enjoyed throughout the world today.The word "fascinating" in the second paragraph could be replaced by ______.