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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Butterflies are among the most extensively studied insects – an estimated 90 percent of the world’s species have scientific names. As a consequence, they are perhaps the best group of insects for examining patterns of terrestrial biotic diversity and distribution. Butterflies also have a favorable image with the general public. Hence, they are an excellent group for communicating information on science and conservation issues such as diversity.
Perhaps the aspect of butterfly diversity that has received the most attention over the past century is the striking difference in species richness between tropical and temperate regions.
For example, in 1875 one biologist pointed out the diversity of butterflies in the Amazon when he mentioned that about 700 species were found within an hour’s walk, whereas the total number found on the British islands did not exceed 66, and the whole of Europe supported only 321. This early comparison of tropical and temperate butterfly richness has been well confirmed.
A general theory of diversity would have to predict not only this difference between temperate and tropical zones, but also patterns within each region, and how these patterns very among different animal and plant groups. However, for butterflies, variation of species richness within temperate or tropical regions, rather than between them, is poorly understood. Indeed, comparisons of numbers of species among the Amazon basin, tropical Asia, and Africa are still mostly “personal communication” citations, even for vertebrates. In other words, unlike comparison between temperate and tropical areas, these patterns are still in the documentation phase.
In documenting geographical variation in butterfly diversity, some arbitrary, practical decisions are made. Diversity, number of species, and species richness are used synonymously; little is known about the evenness of butterfly distribution. The New World butterflies make up the preponderance of example because they are the most familiar species. It is hoped that by focusing on them, the errors generated by imperfect and incomplete taxonomy will be minimized.
Which of the following is NOT well understood by biologists?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Butterflies are among the most extensively studied insects – an estimated 90 percent of the world’s species have scientific names. As a consequence, they are perhaps the best group of insects for examining patterns of terrestrial biotic diversity and distribution. Butterflies also have a favorable image with the general public. Hence, they are an excellent group for communicating information on science and conservation issues such as diversity.
Perhaps the aspect of butterfly diversity that has received the most attention over the past century is the striking difference in species richness between tropical and temperate regions.
For example, in 1875 one biologist pointed out the diversity of butterflies in the Amazon when he mentioned that about 700 species were found within an hour’s walk, whereas the total number found on the British islands did not exceed 66, and the whole of Europe supported only 321. This early comparison of tropical and temperate butterfly richness has been well confirmed.
A general theory of diversity would have to predict not only this difference between temperate and tropical zones, but also patterns within each region, and how these patterns very among different animal and plant groups. However, for butterflies, variation of species richness within temperate or tropical regions, rather than between them, is poorly understood. Indeed, comparisons of numbers of species among the Amazon basin, tropical Asia, and Africa are still mostly “personal communication” citations, even for vertebrates. In other words, unlike comparison between temperate and tropical areas, these patterns are still in the documentation phase.
In documenting geographical variation in butterfly diversity, some arbitrary, practical decisions are made. Diversity, number of species, and species richness are used synonymously; little is known about the evenness of butterfly distribution. The New World butterflies make up the preponderance of example because they are the most familiar species. It is hoped that by focusing on them, the errors generated by imperfect and incomplete taxonomy will be minimized.
The word “exceed” in paragraph 3 is closest in meaning to _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Butterflies are among the most extensively studied insects – an estimated 90 percent of the world’s species have scientific names. As a consequence, they are perhaps the best group of insects for examining patterns of terrestrial biotic diversity and distribution. Butterflies also have a favorable image with the general public. Hence, they are an excellent group for communicating information on science and conservation issues such as diversity.
Perhaps the aspect of butterfly diversity that has received the most attention over the past century is the striking difference in species richness between tropical and temperate regions.
For example, in 1875 one biologist pointed out the diversity of butterflies in the Amazon when he mentioned that about 700 species were found within an hour’s walk, whereas the total number found on the British islands did not exceed 66, and the whole of Europe supported only 321. This early comparison of tropical and temperate butterfly richness has been well confirmed.
A general theory of diversity would have to predict not only this difference between temperate and tropical zones, but also patterns within each region, and how these patterns very among different animal and plant groups. However, for butterflies, variation of species richness within temperate or tropical regions, rather than between them, is poorly understood. Indeed, comparisons of numbers of species among the Amazon basin, tropical Asia, and Africa are still mostly “personal communication” citations, even for vertebrates. In other words, unlike comparison between temperate and tropical areas, these patterns are still in the documentation phase.
In documenting geographical variation in butterfly diversity, some arbitrary, practical decisions are made. Diversity, number of species, and species richness are used synonymously; little is known about the evenness of butterfly distribution. The New World butterflies make up the preponderance of example because they are the most familiar species. It is hoped that by focusing on them, the errors generated by imperfect and incomplete taxonomy will be minimized.
Butterflies are a good example for communicating information about conversation issues because they _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Butterflies are among the most extensively studied insects – an estimated 90 percent of the world’s species have scientific names. As a consequence, they are perhaps the best group of insects for examining patterns of terrestrial biotic diversity and distribution. Butterflies also have a favorable image with the general public. Hence, they are an excellent group for communicating information on science and conservation issues such as diversity.
Perhaps the aspect of butterfly diversity that has received the most attention over the past century is the striking difference in species richness between tropical and temperate regions.
For example, in 1875 one biologist pointed out the diversity of butterflies in the Amazon when he mentioned that about 700 species were found within an hour’s walk, whereas the total number found on the British islands did not exceed 66, and the whole of Europe supported only 321. This early comparison of tropical and temperate butterfly richness has been well confirmed.
A general theory of diversity would have to predict not only this difference between temperate and tropical zones, but also patterns within each region, and how these patterns very among different animal and plant groups. However, for butterflies, variation of species richness within temperate or tropical regions, rather than between them, is poorly understood. Indeed, comparisons of numbers of species among the Amazon basin, tropical Asia, and Africa are still mostly “personal communication” citations, even for vertebrates. In other words, unlike comparison between temperate and tropical areas, these patterns are still in the documentation phase.
In documenting geographical variation in butterfly diversity, some arbitrary, practical decisions are made. Diversity, number of species, and species richness are used synonymously; little is known about the evenness of butterfly distribution. The New World butterflies make up the preponderance of example because they are the most familiar species. It is hoped that by focusing on them, the errors generated by imperfect and incomplete taxonomy will be minimized.
The word “striking” in paragraph 2 is closest in meaning to _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
What does the passage mainly discuss?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
The passage suggests that comic strips were popular for which of the following reasons?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
The word “it” in paragraph 2 refers to _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
Why does the author mention Joseph Pulitzer and William Randolph Hearst?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
The word “incorporate” in paragraph 3 is closest in meaning to _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
According to the passage, the “Yellow Kid” was the first comic strip to do all of the following EXCEPT _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
The modern comic strip started out as ammunition in a newspapaer war between giants of the American press in the late nineteenth century. The first full-color comic strip appeared in January 1894 in the New York World, owned by Joseph Pulitzer. The first regular weekly full-color comic supplement, similar to today’s Sunday funnies, appeared two years later, in William Randolph Hearst’ rival New York paper, the Morning Journal.
Both were immensely popular and publishers realized that supplementing the news with comic relief boosted the sale of papers. The Morning Journal started another feature in 1896, the “Yellow Kid”, the first continuous comic character in the United States, whose creator, Richard Outcault, had been lured away from the World by the ambitious Hearst. The “Yellow Kid” was in many ways a pioneer. Its comic dialogue was the strictly urban farce that came to characterize later strips, and it introduced the speech baloon inside the strip, usually placed above the characters’ heads.
The first strip to incorporate all the elements of later comics was Rudolph Dirks’s “Katzenjammer Kids”, based on Wilhelm Busch’s Max and Moritz, a European satire of the nineteenth century. The “Kids” strip, first published in 1897, served as the prototype for future American strips. It contained not only speech baloons, but a continuous cast of characters, and was divided into small regular panels that did away with the larger panoramic scenes of earlier comics.
Newspaper syndication played a major role in spreading the popularity of comic strips throughout the country. Though weekly colored comics came first, daily black-and-white strips were not far behind. The first appeared in the Chicago American in 1904. It was followed by many imitators, and by 1915 black-and-white comic strips had become a staple of daily newspapers around the country.
In what order does the author discuss various comic strips in the passage?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
Where in the passage does the author give an example of a new development in advertising?
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to _______ .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to the passage, most advertising used to be directed at _______ .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The author implies that the advertising industry requires _______ .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
According to paragraph 2, market research inclues _______.
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
It can be inferred from paragraph 2 that advertisers must _______ .
Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.
Advertising helps people recognize a particular brand, persuades them tro try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.
Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be played. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.
Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public’s mind. Current developments in advertising increase the need for talented workers.
In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.
Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.
The word “this” in bold type in paragraph 1 refers to _______ .