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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.           In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.           Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.The author implies that the advertising industry requires______.

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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.           In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.           Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.According to paragraph 2, market research includes______.

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Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.           In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.           Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.It can be inferred from paragraph 2 that advertisers must______.

Xem chi tiết 397 lượt xem 5 năm trước

Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.           In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.           Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.The word "this" in bold type in paragraph 1 refers to______.

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 29 to 36.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to it. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they city dwellers or country dwellers? Such questions have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for a product in the public's mind. Current developments in advertising increase the need for talented workers.           In the past, the majority of advertising was aimed at the traditional white family - breadwinner father, non- working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.           Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.What does the passage mainly discuss?

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the question.TRAVELING TO WORK If you were going to choose a job that involves travel, what would be your first choice? There are many jobs available today that give people opportunities to travel. Although may traveling careers sound fantastic, they also have disadvantages.Being an au pair is an excellent way to not only go to different countries, but to live in different places around the world and really get a feel for the culture. Au pairs lives with the families they are placed with and take of children. Many parents include au pairs in family events and vacations, so they experience many aspects of the new culture while on the job. However, many of the activities are centered around the children, so they may not get to experience many things that interest adults. For people who want a bit more freedom working abroad, being an English teacher maybe a good choice. There are English teaching jobs in almost countries in the world. People teaching English in other countries often have a chance to travel on the weekends around the country. One drawback is that many teachers often wind up hanging out with other English teachers, and they don’t have time to learn the country’s language. The nickname “roadie” implies that this job involves life on the road. Roadies are people who work and travel with bands and provide technical support. Roadies can be lighting and stage crew who set up the stage and break it down before and after events. They can also be technicians helping band members with their instruments. International tours take a band’s crew to cities around the world, often requiring air travel. However, the crew doesn’t get much time off, so they may travel to several countries without seeing much besides concert venues and hotels. Similarly, flight attendants often travel to cities around the world, but they don’t see much besides the inside of airplanes and hotels. However, when they do have time off, they can often fly at no cost, and family member can sometimes fly free as well. Its is widely thought that a flight attendant job is glamorous, but flight attendants must deal with travel hassles, as well as security issues.All jobs gave advantages and disadvantages whether or not you travel for work, so if you have the travel bug, keep these jobs in mind for the future.Question:It can be inferred from the passage that _______.

Xem chi tiết 437 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the question.TRAVELING TO WORK If you were going to choose a job that involves travel, what would be your first choice? There are many jobs available today that give people opportunities to travel. Although may traveling careers sound fantastic, they also have disadvantages.Being an au pair is an excellent way to not only go to different countries, but to live in different places around the world and really get a feel for the culture. Au pairs lives with the families they are placed with and take of children. Many parents include au pairs in family events and vacations, so they experience many aspects of the new culture while on the job. However, many of the activities are centered around the children, so they may not get to experience many things that interest adults. For people who want a bit more freedom working abroad, being an English teacher maybe a good choice. There are English teaching jobs in almost countries in the world. People teaching English in other countries often have a chance to travel on the weekends around the country. One drawback is that many teachers often wind up hanging out with other English teachers, and they don’t have time to learn the country’s language. The nickname “roadie” implies that this job involves life on the road. Roadies are people who work and travel with bands and provide technical support. Roadies can be lighting and stage crew who set up the stage and break it down before and after events. They can also be technicians helping band members with their instruments. International tours take a band’s crew to cities around the world, often requiring air travel. However, the crew doesn’t get much time off, so they may travel to several countries without seeing much besides concert venues and hotels. Similarly, flight attendants often travel to cities around the world, but they don’t see much besides the inside of airplanes and hotels. However, when they do have time off, they can often fly at no cost, and family member can sometimes fly free as well. Its is widely thought that a flight attendant job is glamorous, but flight attendants must deal with travel hassles, as well as security issues.All jobs gave advantages and disadvantages whether or not you travel for work, so if you have the travel bug, keep these jobs in mind for the future.Question:Which of the following is something a roadie might do?

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the question.TRAVELING TO WORK If you were going to choose a job that involves travel, what would be your first choice? There are many jobs available today that give people opportunities to travel. Although may traveling careers sound fantastic, they also have disadvantages.Being an au pair is an excellent way to not only go to different countries, but to live in different places around the world and really get a feel for the culture. Au pairs lives with the families they are placed with and take of children. Many parents include au pairs in family events and vacations, so they experience many aspects of the new culture while on the job. However, many of the activities are centered around the children, so they may not get to experience many things that interest adults. For people who want a bit more freedom working abroad, being an English teacher maybe a good choice. There are English teaching jobs in almost countries in the world. People teaching English in other countries often have a chance to travel on the weekends around the country. One drawback is that many teachers often wind up hanging out with other English teachers, and they don’t have time to learn the country’s language. The nickname “roadie” implies that this job involves life on the road. Roadies are people who work and travel with bands and provide technical support. Roadies can be lighting and stage crew who set up the stage and break it down before and after events. They can also be technicians helping band members with their instruments. International tours take a band’s crew to cities around the world, often requiring air travel. However, the crew doesn’t get much time off, so they may travel to several countries without seeing much besides concert venues and hotels. Similarly, flight attendants often travel to cities around the world, but they don’t see much besides the inside of airplanes and hotels. However, when they do have time off, they can often fly at no cost, and family member can sometimes fly free as well. Its is widely thought that a flight attendant job is glamorous, but flight attendants must deal with travel hassles, as well as security issues.All jobs gave advantages and disadvantages whether or not you travel for work, so if you have the travel bug, keep these jobs in mind for the future.Question:The word “they” in paragraph 1 refers to _______?

Xem chi tiết 1.6 K lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the question.TRAVELING TO WORK If you were going to choose a job that involves travel, what would be your first choice? There are many jobs available today that give people opportunities to travel. Although may traveling careers sound fantastic, they also have disadvantages.Being an au pair is an excellent way to not only go to different countries, but to live in different places around the world and really get a feel for the culture. Au pairs lives with the families they are placed with and take of children. Many parents include au pairs in family events and vacations, so they experience many aspects of the new culture while on the job. However, many of the activities are centered around the children, so they may not get to experience many things that interest adults. For people who want a bit more freedom working abroad, being an English teacher maybe a good choice. There are English teaching jobs in almost countries in the world. People teaching English in other countries often have a chance to travel on the weekends around the country. One drawback is that many teachers often wind up hanging out with other English teachers, and they don’t have time to learn the country’s language. The nickname “roadie” implies that this job involves life on the road. Roadies are people who work and travel with bands and provide technical support. Roadies can be lighting and stage crew who set up the stage and break it down before and after events. They can also be technicians helping band members with their instruments. International tours take a band’s crew to cities around the world, often requiring air travel. However, the crew doesn’t get much time off, so they may travel to several countries without seeing much besides concert venues and hotels. Similarly, flight attendants often travel to cities around the world, but they don’t see much besides the inside of airplanes and hotels. However, when they do have time off, they can often fly at no cost, and family member can sometimes fly free as well. Its is widely thought that a flight attendant job is glamorous, but flight attendants must deal with travel hassles, as well as security issues.All jobs gave advantages and disadvantages whether or not you travel for work, so if you have the travel bug, keep these jobs in mind for the future.Question:The word “venue” in paragraph 4 is closet meaning to _______?

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