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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.What is the main idea of the passage?

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Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.The word "they" in the last paragraph refers to ________.

Xem chi tiết 636 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.What is the closet meaning to the word "chorus" used in the passage?

Xem chi tiết 601 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.Scott Joplin and Bessie Smith were ________. 

Xem chi tiết 414 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.When did jazz become the most popular American music?

Xem chi tiết 576 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.What is NOT true when talking about blues?

Xem chi tiết 854 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.Which type of music is often involved with piano accompaniment?

Xem chi tiết 349 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions. American music, in most of its various forms, can be traced back to the music of the earliest African-Americans. Even though these Americans came here under the worst of circumstances, they still brought with them traditions, and developed new traditions of their own, that have grown into what is recognized around the world today as American music. Musicians, like other artists, are usually quick to give credit where credit is due. Just as a writer quotes his sources, a musician credits those musicians who inspired him. In the case of the early African-Americans, that is not always easy. Many of the slaves who brought musical traditions from Africa will never be known by name. No one wrote their history. Many of the slaves who sang work songs in the fields will never be known by name. No one wrote their history either.However, there is a lot that we do know. The first well-recognized form of African-American music was spirituals. Spirituals are religious songs. They are songs that tell a story or express emotions. Spirituals have a strong rhythm. They are often sung by a group, sometimes with a leader who sings a line or two alone and a chorus that sings the refrain. Spirituals originated in the Southern United States. Spirituals sung by slaves often expressed the hope for freedom that was so important in their lives. Well know spirituals include "Go Down Moses", "Deep River" and "Swing Low Sweet Chariot". After slavery ended, spirituals began to spread to other parts of the United States. Harry Thacker Burleigh was one of the first singers to perform spirituals on stage in a concert. Marian Anderson, well known for her classical singing, helped spirituals to gain a wider audience too. Spirituals influenced the development of another well-known form of American music - the blues. The blues were a more individual style of music than spirituals. Blues were often sung solo, and sometimes they were accompanied by guitar music. As the name suggests, the blues were often about sadness and facing troubles. However, the blues could also be funny, positive, and even defiant. One blues singer, loved for her strong, beautiful voice, was Bessie Smith. Another early blues musician was W.C.Handy. Handy was not only a musician, he also wrote music, promoted concerts, and published blues songs. During the time that the blues were spreading across the country, another style of music was also quickly gaining in popularity. Ragtime was energetic music with a complicated, syncopated beat. Often played on the piano, ragtime was the latest and most sophisticated in American popular music. The best-known ragtime musician was probably Scott Joplin, who wrote many hit ragtime pieces for the piano including "Maple Leaf Rag". Eventually, elements from all of these forms of music and more came back together. In their own kind of melting pot, African rhythms, slave work songs, spirituals, blues, ragtime, and other influences recombined to form the beginnings of that truly American art form - jazz. In the late 1800's jazz was just beginning, but not long after the turn of the century, it would be the most popular American music. It would go on from there to worldwide popularity. Jazz would branch out into many forms, and it would influence future styles of American music. Many musicians today credit earlier musicians such as Scott Joplin or Bessie Smith with inspiring their music. It's a shame that they can't also name the earliest African-Americans who really began the traditions that led to the American music of today.According to the passage, who introduced the early form of American music?

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. Where in the passage does the author give an example of a new development in advertising?

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. The phrase “in a new light” in bold type in paragraph 5 is closest in meaning to ________.

Xem chi tiết 404 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. According to the passage, most advertising used to be directed at ________.

Xem chi tiết 287 lượt xem 5 năm trước

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. The author implies that the advertising industry requires ________.

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. According to paragraph 2, market research includes ________.

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. It can be inferred from paragraph 2 that advertisers must ________.

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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can. The word “this” in bold type in paragraph 1 refers to ________

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