15000 bài tập tách từ đề thi thử môn Tiếng Anh có đáp án (Phần 71)

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  • 75 câu hỏi

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Câu 1:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

What does the passage mainly discuss?

Xem đáp án

Đáp án B.

Key words: mainly discuss.

Clue: Advertising relies on the techniques of market research to identify potential users of a product; Advertising is also making use of new technologies: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những người sử dụng tiềm năng của một sản phẩm; Quảng cáo cũng đang sử dụng các công nghệ mới.

Phân tích đáp án:

A. How to develop a successful advertising plan: Làm thế nào để phát triển một kế hoạch quảng cáo thành công.

B. New techniques and technologies of market research: Các kỹ thuật và các công nghệ mới của nghiên cứu thị trường.

C. The central role of advertising in selling products: Vai trò trung tâm của quảng cáo trong việc bán sản phẩm.

D. The history of advertising in the United States: Lịch sử quảng cáo ở Hoa Kỳ.

Dựa vào clue ở trên → đáp án chính xác là B.


Câu 2:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The word “this” in bold type in paragraph 1 refers to ________

Xem đáp án

Đáp án C.

Key words: this, paragraph 1.

Clue: Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising: Cho dù họ sản xuất ô tô, thực phẩm đóng hộp hoặc mỹ phẩm, nhà sản xuất muốn khách hàng mua đi mua lại mặt hàng này. Chất lượng của sản phẩm sẽ khuyến khích điều này, tất nhiên, nó cũng sẽ ảnh hưởng đến quảng cáo.

Vậy this ở đây là chỉ “repeatedly buying the samebrand” (liên tục mua cùng một nhãn hiệu) → đáp án đúng là C. Các đáp án còn lại không hợp lí:

A. the quality of the product: chất lượng của sản phẩm.

B. effective advertising: quảng cáo hiệu quả.

D. the most important goal: mục tiêu quan trọng nhất.


Câu 3:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

It can be inferred from paragraph 2 that advertisers must ________.

Xem đáp án

Đáp án C.

Key words: inferred, paragraph 2, advertisers must.

Clue: Advertising relies on the techniques of market research to identify potential users of a product: Quảng cáo dựa vào các kỹ thuật nghiên cứu thị trường để xác định những khách hàng tiềm năng của một sản phẩm.

Chọn đáp án C. know about the people who will buy the product: hiểu biết về những người sẽ mua sản phẩm.

Các đáp án còn lại không đúng:

A. encourage people to try new products: khuyến khích mọi người thử các sản phẩm mới.

B. aim their message at homemakers and professional people: nhắm thông điệp tới người nội trợ và những người chuyên nghiệp.

D. place several ads in newspapers and magazines: đăng một số quảng cáo trên báo và tạp chí.


Câu 4:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

According to paragraph 2, market research includes ________.

Xem đáp án

Đáp án A.

Key words: paragraph 2, market research includes

Clue: By studying readership breakdowns for newspapers and magazines as well as television ratings and other statistics, an advertising agency can decide on the best way of reaching potential buyers: Bằng cách nghiên cứu phí tổn của độc giả đối với và tạp chí cũng như xếp hạng truyền hình và thống kê khác, một cơ quan quảng cáo có thể quyết định cách tốt nhất để tiếp cận khách hàng tiềm năng.

Chọn đáp án A. studying television ratings: nghiên cứu xếp hạng truyền hình.

Các đáp án còn lại không đúng:

B. hiring researchers with backgrounds in many fields: thuê các nhà nghiên cứu có kiến thức về nhiều lĩnh vực.

C. searching for talented workers: tìm kiếm các nhân viên tài năng.

D. determining the price of a product: xác định giá của một sản phẩm.


Câu 5:

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

The author implies that the advertising industry requires ________.

Xem đáp án

Đáp án C.

Key words: implies, advertising industry requires.

Clue: “Current developments in advertising increase the need for talented workers”: Sự phát triển hiện tại trong quảng cáo làm tăng nhu cầu nhân viên tài năng.

Chọn đáp án C. innovative thinking: tư duy sáng tạo

Các đáp án còn lại không đúng:

A. millions of dollars: hàng triệu đô la.

B. a college-educated work force: một lực lượng lao động có trình độ đại học.

D. government regulation: quy định của chính phủ.


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