15000 bài tập tách từ đề thi thử môn Tiếng Anh có đáp án (Phần 71)

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions.

          Advertising helps people recognize a particular brand, persuades them to try it, and tries to keep them loyal to its. Brand loyalty is perhaps the most important goal of consumer advertising. Whether they produce cars, canned foods or cosmetics, manufacturers want their customers to make repeated purchases. The quality of the product will encourage this, of course, but so, too, will affect advertising.

          Advertising relies on the techniques of market research to identify potential users of a product. Are they homemakers or professional people? Are they young or old? Are they cit dwellers or country dwellers? Such question have a bearing on where and when ads should be placed. By studying readership breakdowns for newspapers and magazines as well as television rating and other statistics, and advertising agency can decide on the best way of reaching potential buyers. Detailed research and marketing expertise are essential today when advertising budgets can run into thousands of millions of dollars.

          Advertising is a fast-paced, high-pressure industry. There is a constant need for creative ideas that will establish a personality for product in the public’s mind. Current developments in advertising increase the need for talented workers.

          In the past, the majority of advertising was aimed at the traditional white family – breadwinner father, non – working mother, and two children. Research now reveals that only about 6 percent of American households fit this stereotype. Instead, society is fragmented into many groups, with working mothers, single people and older people on the rise. To be most successful, advertising must identify a particular segment and aim its message toward that group.

          Advertising is also making use of new technologies. Computer graphics are used to grab the attention of consumers and to help them see products in a new light. The use of computer graphics in a commercial for canned goods, for instance, gave a new image to the tin can.

Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the question.

          Rachek Carson was born in 1907 in Springsdale, Pennsylvania. She studied biology in college and zoology at Johns Hopkins University, where she received her master’s degree in 1933. In 1936, she was hired by the US Fish and Wildlife Service, where she worked most of her life.

          Carson’s first book, Under the Sea Wind, was published in 1941. It received excellent reviews, but sales were poor until it was reissued in 1952. In that year, she published The Sea Around US, which provided a fascinating look beneath the ocean’s surface, emphasizing human history as well as geology and marine biology. Her imagery and language had a poetic quality. Carson consulted no less than 1, 000 printed sources. She had voluminous correspondence and frequent discussions with experts in the field. However, she always realized the limitations of her non-technical readers.

          In 1962, Carson published Silence Spring, a book that sparked considerable controversy. It proved how much harm was done by the uncontrolled, reckless use of insecticides. She detailed how they poison the food supply of animals, kill birds, and contaminate human food. At that time, spokesmen for the chemical industry mounted personal attacks against Carson and issued propaganda to indicate that her findings were flawed. However, her work vindicated a 1963 report of the President’s Science Advisory Committee.

Read the following passage and mark the letter A, B, C or D on your answer sheet to indicate the correct answer to each of the questions.

          Animation traditionally in done by hand-drawing or painting successive frame of an object, each slightly different than the proceeding frame. In computer animation, although the computer may be the one to draw the different frames, in most cases the artist will draw the beginning and ending frames and the computer will produce the drawings between the first and the last drawing. This is generally referred to as computer-assisted animation, because the computer is more of a helper than an originator.

          In full computer animation, complex mathematical formulas are used to produce the final sequences of pictures. These formulas operate on extensive databases of numbers that defines the objects in the pictures as they exist in mathematical space. The database consists of endpoints, and color and intensity information. Highly trained professionals are needed to produce such effects because animation that obtains high degrees of realism involves computer techniques from three-dimensional transfofmation, shading, nad curvatures.

          High-tech computer animation for film involves very expensive computer systems along with special color terminals or frame buffers. The frame buffer is nothing more than a giant image memory for viewing a single frame. It temporarily holds the image for display on the screen.

A camera can be used to film directly from the computer’s display screen, but for the highest quality images possible, expensive film recorders are used. The computer computer the positions and colors for the figures in the picture, and sends this information to the recorder, which captures it in film. Sometimes, however, the images are stored on a large magnetic disk before being sent to the recorder. Once this process is completed, it is replaced for the next frame. When the entire sequence has been recorded on the film, the film must be developed before the animation can be viewed. If the entire sequence dose not seem right, the motions must be corrected, recomputer, redisplayed, and rerecorded. This approach can be very expensive and time – consuming. Often, computer-animation companies first do motion tests with simple computer-generated line drawings before selling their computers to the task of calculating the high-resolution, realistic-looking images.