Topic 16: Mass media

Scott Newman wouldn’t be without his pocket-size TV, which he mainly watches in bed. “I only watch programmes which last about half an hour, as any longer (1)_______ my eyes. I use the set for general entertainment though it is also really good for (2)_______ up with current affairs. The main problem with the set is that it’s not loud enough even when you use headphones. The (3)_______ is all right as long as nothing moves in front of the aerial.” Scott admits to being a gadget man, but doesn’t regret buying the set since he uses it nearly every day.

Retired engineer Paul Hardcastle, has owned a pocket TV for a number of years. “I use it mostly in the bathroom. I wanted to use it outdoors, but the trouble is that in bright light you can’t see the picture. I use rechargeable batteries as (4)_______ ones would cost too much. Paul believes that this sort of TV could be improved if the screen was slightly bigger and it didn’t (5)_______ up batteries so quickly: he can only get half an hour’s viewing before the batteries go flat.

In the last five decades or so, the media and its influence on the societies, has grown (1)_______ with the advance of technology. First there was the telegraph and the post offices, then the radio, the newspaper, magazines, television and now the internet and the new media including palmtops, cell phones etc. There are positive and negative influences of mass media, which we must understand as a responsible person of a society.

Before (2)___________ the influence of mass media on society it is imperative to explain the three basic functions of mass media; they are providing news/information, entertainment and education. The first and foremost function of the media in a society is to provide news and information to the masses, that is why the present era is some time termed as the information age (3)__________.

People need news/information for various reasons, on one hand it can be used to socialize and on the other to make decisions and formulate opinions. Entertainment would be the other function of the mass media (4)______ it is mostly used by the masses to amuse them in present day hectic environment. Educating the masses about their rights, moral, social and religious obligations is another important function of mass media, which needs no emphasis.

In present era of (5)__________ , majority of people in the society depends on information and communication to remain connected with the world and do our daily activities like work, entertainment, health care, education, socialization, travelling and anything else that we have to do.

Super Size Me is a 2004 film by Morgan Spurlock, in which he (1)____ his experiment to eat only McDonald’s fast food three times a day, every day, for thirty days.

Spurlock made himself a short list of rules for the experiment, including an obligation to eat all of the three meals he ordered. He also had to ‘Super Size’, which means (2) ______ a giant portion every time the option was offered to him. He ended up vomiting after the first Super Size meal he finished, after taking nearly twenty minutes to consume it.

After five days Spurlock put on almost 5kg, and he soon found himself feeling depressed, with no energy. The only thing that got rid of his headaches and made him feel better was another McDonald’s meal, so his doctors told him he was addicted. More seriously, around day twenty, he started experiencing heart (3)________ and one of the doctors detected liver problems. However, in spite of his doctor’s advice, Spurlock continued to the end of the month and achieved a total weight gain of 11kg. His body mass index also increased from a healthy 23.2 to an overweight 27.

It took Spurlock fifteen months to recover (4)_______ his experiment and return to his original weight, but the film also had a wider impact. Just after its showing in 2004, McDonald’s phased out the Super Size option and healthier options like salads appeared on the menu. Unfortunately, McDonald’s denied the connection between the film and the changes, but it is interesting to note how closely they (5)________ with the release of the film.

Cyberbullying is the use of technology to harass, threaten, embarrass, or target another person. Online threats and mean, aggressive, or rude texts, tweets, posts or messages all count. So (1) _______ posting personal information, pictures or videos designed to hurt or embarrass someone else.

Cyberbullying also includes photos, messages or pages that don’t get taken (2) ______, even after the person has been asked to do so. In (3) _______ words, it’s anything that gets posted online and is meant to hurt, harass or upset someone else.

Intimidation or mean comments that focus on things like a person’s gender, religion, sexual orientation, race or physical differences count as discrimination, which is against the law in many states. That means the police could get involved, and bullies may face serious penalties.
Online bullying can be particularly damaging and upsetting because it’s usually anonymous or hard to trace. It’s also hard to control, and the person being victimized has no idea how many people (or hundreds of people) have seen the messages or posts. People can be tormented nonstop (4) _________ they check their device or computer.

Online bullying and harassment can be easier to commit than other acts of bullying because the bully doesn’t have to confront his or her target in (5) _______.